Understanding and Using
American Community Survey Data
What Users of Data for Rural Areas Need to Know
Issued October 2020
Acknowledgments
Linda A. Jacobsen, Vice President, U.S. Programs, Population Reference
Bureau (PRB), and Mark Mather, Associate Vice President, U.S. Programs,
PRB, drafted this handbook in partnership with the U.S. Census Bureau’s
American Community Survey Office. Other PRB staff who assisted in
drafting and reviewing the handbook include: Lillian Kilduff, Kelvin Pollard,
and Paola Scommegna.
American Community Survey data users who provided feedback and case
studies for this handbook include: Susan Brower, John Cromartie, Lillie
Greiman, Jason R. Jurjevich, and Keith Wiley.
Nicole Scanniello and Gretchen Gooding, Census Bureau, contributed to the
planning and review of this handbook.
The American Community Survey program is under the direction of Albert E.
Fontenot Jr., Associate Director for Decennial Census Programs, Deborah M.
Stempowski, Assistant Director for Decennial Census Programs, and Donna M.
Daily, Chief, American Community Survey Office.
Other individuals from the Census Bureau who contributed to the review
and release of these handbooks include: Joshua Comenetz, Ashley Edwards,
James Fitzsimmons, Doug Hill, Paul Mackun, Michael Ratcliffe, Michael
Starsinic, Janice Valdisera, and Ellen Wilson.
Faye Brock, Linda Chen, and Christine Geter provided publication
management, graphic design and composition, and editorial review for print
and electronic media under the direction of Janet Sweeney, Chief of the
Graphic and Editorial Services Branch, Public Information Office.
Understanding and Using
American Community Survey Data
What Users of Data for Rural Areas Need to Know
Issued October 2020
U.S. Department of Commerce
Wilbur Ross,
Secretary
Karen Dunn Kelley,
Deputy Secretary
U.S. CENSUS BUREAU
Steven Dillingham,
Director
Suggested Citation
U.S. Census Bureau,
Understanding and Using
American Community Survey
Data: What Users of Data
for Rural Areas Need to Know,
U.S. Government Publishing Office,
Washington, DC, 2020.
U.S. CENSUS BUREAU
Steven Dillingham,
Director
Ron Jarmin,
Deputy Director and Chief Operating Officer
Albert E. Fontenot Jr.,
Associate Director for Decennial Census Programs
Deborah M. Stempowski,
Assistant Director for Decennial Census Programs
Donna M. Daily,
Chief, American Community Survey Office
Contents
1. Defining “Rural” Areas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2
2. Considerations When Working With ACS Data . . . . . . . . . . . . . . . . . . . . . . . . . .7
3. Accessing ACS Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
4. Case Studies for Rural Areas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
5. Additional Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Understanding and Using American Community Survey Data iii
What Users of Data for Rural Areas Need to Know iii
U.S. Census Bureau
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UNDERSTANDING AND USING AMERICAN
COMMUNITY SURVEY DATA:
WHAT USERS OF DATA FOR RURAL AREAS
NEED TO KNOW
Suppose a state office on aging wants to gauge
the potential need for a “healthy aging” initiative
in rural communities. Or an entrepreneur in a small
Midwestern town is interested in opening an auto
parts business but needs to know more about local
commuting patterns and how they have changed over
time. Or a local government official wants informa-
tion about the number of vacant housing units in a
sparsely populated county.
Where would they go to find the necessary
information?
The U.S. Census Bureau’s American Community
Survey (ACS) is designed to answer these types of
questions and meet the needs of policymakers, busi-
ness leaders, planners, and others who need good
data to make informed decisions. The ACS provides
a detailed portrait of the social, economic, housing,
and demographic characteristics of America’s com-
munities—including the characteristics of people and
households in rural areas.
This guide provides an overview of what data users
need to know about working with ACS data for rural
areas. For example:
• How is “rural” defined and what levels of geogra-
phy are available to study population and housing
issues in rural areas?
• Most ACS estimates for rural communities are
based on data that have been pooled over a
5-year period. What are the implications for mea-
suring trends in rural areas over time?
• Working with data for rural areas can also present
challenges in terms of the reliability of the data.
What strategies can people use to produce reli-
able estimates for their communities?
• Where can data users access ACS estimates for
rural areas?
• How are different communities using ACS data for
decision-making in rural America?
This guide also includes some recent case studies that
show how ACS data are being used to help address
important policy and program issues in rural America.
What Is the ACS?
The ACS is a nationwide survey designed to provide
communities with reliable and timely social, economic,
housing, and demographic data every year. A sepa-
rate annual survey, called the Puerto Rico Community
Survey (PRCS), collects similar data about the popu-
lation and housing units in Puerto Rico. The Census
Bureau uses data collected in the ACS and the PRCS
to provide estimates on a broad range of popula-
tion, housing unit, and household characteristics for
states, counties, cities, school districts, congressional
districts, census tracts, block groups, and many other
geographic areas.
The ACS has an annual sample size of about 3.5 mil-
lion addresses, with survey information collected
nearly every day of the year. Data are pooled across
a calendar year to produce estimates for that year. As
a result, ACS estimates reflect data that have been
collected over a period of time rather than for a single
point in time as in the decennial census, which is con-
ducted every 10 years and provides population counts
as of April 1 of the census year.
ACS 1-year estimates are data that have been col-
lected over a 12-month period and are available
for geographic areas with at least 65,000 people.
Starting with the 2014 ACS, the Census Bureau is also
producing “1-year Supplemental Estimates”—simpli-
fied versions of popular ACS tables—for geographic
areas with at least 20,000 people. The Census Bureau
combines 5 consecutive years of ACS data to produce
multiyear estimates for geographic areas with fewer
than 65,000 residents. These 5-year estimates repre-
sent data collected over a period of 60 months.
For more detailed information about the ACS—how
to judge the accuracy of ACS estimates, understand-
ing multiyear estimates, knowing which geographic
areas are covered in the ACS, and how to access ACS
data on the Census Bureau’s Web site—see the Census
Bureau’s handbook on Understanding and Using
American Community Survey Data: What All Data
Users Need to Know.1
1 U.S. Census Bureau, Understanding and Using American
Community Survey Data: What All Data Users Need to Know,
<www.census.gov/programs-surveys/acs/guidance/handbooks
/general.html>.
Understanding and Using American Community Survey Data 1
What Users of Data for Rural Areas Need to Know 1
U.S. Census Bureau1. DEFINING “RURAL” AREAS
What does it mean for an area to be classified as
“rural?”
Federal agencies, researchers, and other analysts use
two main classification systems to define rural areas:
(1) the U.S. Census Bureau’s urban and rural defini-
tions, and (2) the Office of Management and Budget’s
(OMB’s) Metropolitan and Micropolitan Statistical Area
standards.
TIP: Some analysts use the OMB standards to classify
areas outside of metropolitan statistical areas as “non-
metropolitan.” But nonmetropolitan is not synonymous
with rural and was not designed for that purpose.
This section describes these two classification systems
and how they relate to each other, so that American
Community Survey (ACS) data users can choose the
appropriate geographic areas for their analysis.
Rural/Urban Areas
The Census Bureau does not actually define “rural.”
Rather, rural areas include all geographic areas that
are not classified as urban. Data from the ACS indi-
cate that about 63 million people, or 19 percent of the
population, lived in rural areas of the United States in
2018. Although less than one-fifth of the U.S. popula-
tion lives in rural areas, these areas encompass about
97 percent of the total land area in the United States.
Figure 1.1 shows a sample image of rural areas in Texas.
Geographic areas that are not rural are, by definition,
urban. The Census Bureau defines “urban areas” as
either:
• Urbanized areas, which contain 50,000 or more
people.
• Urban clusters, which have at least 2,500 people
but fewer than 50,000 residents.
Figure 1.1. Rural Areas in Texas: 2018
Source: U.S. Census Bureau.
2 Understanding and Using American Community Survey Data
2 What Users of Data for Rural Areas Need to Know
U.S. Census BureauBoth urbanized areas and urban clusters are delin-
eated primarily on the basis of population density—or
the extent to which areas are built-up and densely
settled. The Census Bureau also uses land use/land
cover and distance criteria in assessing whether to
include territory in an urban area.
The Census Bureau defines urban areas after each
decennial census. After the 2010 Census, the Census
Bureau delineated 3,573 urban areas nationwide,
including 486 urbanized areas and 3,087 urban clus-
ters. About 264 million people, or 81 percent of the
population, lived in urban areas in 2018, according to
ACS data. Figure 1.2 shows a sample image of urban-
ized areas and urban clusters in Pennsylvania.
The Census Bureau’s data.census.gov Web site
includes ACS estimates for rural and urban portions
of the nation, regions, divisions, each of the 50 states,
and Puerto Rico. Information about how to access
estimates for urban/rural areas is included in the sec-
tion on “Accessing ACS Data.”
TIP: While the Census Bureau releases ACS data for
urban and rural areas each year, the boundaries for
urban areas are delineated based on decennial census
results and do not change through the decade. Given
that urban and rural area definitions are not updated
between censuses, data for urban and rural areas from
the ACS (and other sources) do not necessarily reflect
the results of ongoing urbanization.
As the decade progresses, data for rural areas from
the ACS may include densely settled population that
will be defined as urban in the next round of delinea-
tions. For more information about urban/rural area
definitions, see the Census Bureau’s brief on Defining
Rural.2
2 Michael Ratcliffe, Charlynn Burd, Kelly Holder, and Alison Fields,
Defining Rural at the U.S. Census Bureau, ACSGEO-1, 2016,
<www.census.gov/library/publications/2016/acs/acsgeo-1.html>.
Figure 1.2. Urban Areas in Pennsylvania: 2018
Source: U.S. Census Bureau.
Understanding and Using American Community Survey Data 3
What Users of Data for Rural Areas Need to Know 3
U.S. Census BureauOther federal agencies and programs use different
classification systems to define rural and urban areas
(see Box 1.1). For example, the U.S. Department of
Agriculture’s Economic Research Service (ERS) uses
Rural-Urban Commuting Area (RUCA) codes to clas-
sify census tracts based on measures of population
density, urbanization, and commuting patterns. The
Census Bureau does not publish ACS estimates based
on these RUCA codes, but data users could merge
tract-level ACS estimates with the ERS codes to com-
pare population and housing patterns across rural and
urban communities.
Office of Management and Budget
(OMB) Delineations
OMB designates counties as metropolitan or
micropolitan—collectively known as core-based statis-
tical areas. Counties that do not fall into either of these
categories are classified as being “outside metropoli-
tan and micropolitan statistical areas.”
OMB delineates metropolitan statistical areas as
agglomerations of one or more counties (or county
equivalents) that contain at least one urbanized area
of at least 50,000 people. Metropolitan statistical
areas include the county or counties containing the
core urbanized area, as well as adjacent counties that,
through commuting patterns, are highly integrated
economically and socially with the central county.3
Dallas-Fort Worth-Arlington, Texas, is an example of a
metropolitan statistical area.
Beginning in 2003, OMB also delineated “micropolitan”
statistical areas. Micropolitan statistical areas consist
of at least one urban cluster of at least 10,000 but
fewer than 50,000 residents. Like metropolitan sta-
tistical areas, micropolitan statistical areas consist of
the county or counties containing the core area, plus
adjacent counties integrated socially and economically
with that main county through commuting patterns.4
Del Rio, Texas, is an example of a micropolitan statisti-
cal area.
The August 2017 OMB classification includes 383
metropolitan statistical areas and 550 micropolitan
statistical areas (excluding Puerto Rico). Collectively,
these areas accounted for 94 percent of the U.S.
population in 2018, according to ACS data. They also
make up about 48 percent of the total land area in
the United States. Figure 1.3 shows a sample image of
counties classified as metropolitan, micropolitan, and
3 U.S. Office of Management and Budget, Bulletin No. 17-01, Revised
Delineations of Metropolitan Statistical Areas, Micropolitan Statistical
Areas, and Combined Statistical Areas, and Guidance on Uses of the
Delineations of These Areas, <www.census.gov/programs-surveys
/metro-micro/about/omb-bulletins.html>.
4 U.S. Office of Management and Budget, Bulletin No. 17-01, Revised
Delineations of Metropolitan Statistical Areas, Micropolitan Statistical
Areas, and Combined Statistical Areas, and Guidance on Uses of the
Delineations of These Areas, <www.census.gov/programs-surveys
/metro-micro/about/omb-bulletins.html>.
Box 1.1. How Federal Agencies Define Rural and Urban Areas
Federal agencies do not have a standard definition
of “rural.” Definitions differ in terms of minimum
population thresholds that are applied to distin-
guish urban areas from rural areas (for instance,
fewer than 2,500 people, 5,000 people, or 10,000
people) and different geographic building blocks
(census blocks, census tracts, ZIP Code Tabulation
Areas, places, or counties).
In some classifications, “rural” represents one
category among many—as in the U.S. Department
of Agriculture’s Rural-Urban Commuting Areas
or the National Center for Education Statistics’
School Locale Codes. In other classifications, rural
is one of two categories, the other is “urban.” In
both multilevel and two-level (“dichotomous”)
classifications, rural may be simply a residual cat-
egory—that is, whatever is left over after the other
categories are defined.
Rural (and urban) definitions may also differ in
terms of the kinds of areas or landscapes they rep-
resent. Some definitions are based on political or
administrative units; for example, a city or town of
fewer than 10,000 people may be defined as rural.
Other definitions, like the Census Bureau’s urban
and rural classification, may refer to settlement
patterns that are based on measures of population
density.
Finally, definitions may refer to social and eco-
nomic relationships, often defined based on a
measure of interaction between an urban cen-
ter and surrounding territory. The Office of
Management and Budget’s Metropolitan and
Micropolitan Statistical Areas classification,
described below, is an example of this type of
classification.
The U.S. Department of Agriculture’s Economic
Research Service offers a variety of materials to
help data users navigate these various definitions
on its Rural Classifications Web page.*
* U.S. Department of Agriculture, Rural Classifications:
Overview, <www.ers.usda.gov/topics/rural-economy-population
/rural-classifications/>.
4 Understanding and Using American Community Survey Data
4 What Users of Data for Rural Areas Need to Know
U.S. Census Bureauoutside metropolitan and micropolitan statistical areas
in Oregon. There are only three states—Delaware, New
Jersey, and Rhode Island—where all the counties are
classified as metropolitan. The District of Columbia is
also entirely metropolitan.
Some demographers, economists, and other research-
ers classify counties that are outside of metropolitan
statistical areas (those in the micropolitan statistical
area and “outside metropolitan and micropolitan sta-
tistical areas” categories) as “rural” or “nonmetropoli-
tan.” Researchers often use these terms interchange-
ably in their work on rural America because so much
data for local areas are only available at the county
level. The ERS report series, Rural America at a Glance,
provides a good example of research on social, eco-
nomic, and demographic trends in rural America based
on county-level data.5
not equate to an urban-rural classification; many coun-
ties included in metropolitan and micropolitan statisti-
cal areas, as well as those outside these areas, con-
tain both urban and rural territory and populations.”6
Confusion over these concepts can lead to difficulties
in analysis and program implementation.
Many counties classified as metropolitan include rural
territory, while many counties outside of metropoli-
tan and micropolitan statistical areas contain urban
clusters. Rural areas within metropolitan counties
encompass a wide variety of landscapes and settle-
ment patterns—from sparsely populated desert lands
within large metropolitan counties in the Southwest to
small-town landscapes and “large-lot” (one-, three-, or
five-acre) housing subdivisions on the fringes of large
metropolitan statistical areas.
However, OMB notes that the county-based “metro-
politan and micropolitan statistical area standards do
5 John Cromartie, “Rural America at a Glance, 2017 Edition,” 2017,
<www.ers.usda.gov/publications/pub-details/?pubid=85739>.
6 U.S. Office of Management and Budget, Bulletin No. 17-01, Revised
Delineations of Metropolitan Statistical Areas, Micropolitan Statistical
Areas, and Combined Statistical Areas, and Guidance on Uses of the
Delineations of These Areas, <www.census.gov/programs-surveys
/metro-micro/about/omb-bulletins.html>.
Figure 1.3. Metropolitan Counties, Micropolitan Counties, and Counties Outside of
Metropolitan and Micropolitan Statistical Areas in Oregon: 2017
Source: U.S. Office of Management and Budget, August 2017 delineations.
Understanding and Using American Community Survey Data 5
What Users of Data for Rural Areas Need to Know 5
U.S. Census BureauFigure 1.4 shows an image of urban areas (shown in
dark grey) in the Dallas-Fort Worth-Arlington, Texas
Metropolitan Statistical Area. While large portions of
Dallas, Tarrant, Collin, Denton, and Rockwall Counties
are classified as urban, the surrounding counties are
predominantly rural (areas shown in blue). Thus, it
would not be appropriate to classify population and
territory in Wise County—a predominantly rural county
on the fringe of a metropolitan statistical area—as
“urban.” The challenges posed by metropolitan coun-
ties that include rural territory are not new, and
researchers have proposed various ways of modify-
ing classifications—as through the U.S. Department of
Agriculture’s RUCA codes—to subdivide counties into
urban and rural components.
TIP: Because OMB’s classifications are county-based,
they are well suited for the ACS, which provides social,
economic, housing, and demographic estimates for
every county in the nation.
statistical areas, and areas outside of metropolitan and
micropolitan statistical areas is included in the section
on “Accessing ACS data.”
OMB reviews, and if warranted, revises the standards
for delineating metropolitan and micropolitan statisti-
cal areas every 10 years, before each decennial census.
Between censuses, the delineations are updated to
reflect the Census Bureau’s latest population esti-
mates, resulting in changes in the portions of the
United States identified as metropolitan, micropolitan,
and outside of metropolitan and micropolitan statisti-
cal areas. Data users analyzing long-term trends with
ACS or decennial census data need to be aware of
these changes and adjust their analyses and interpre-
tations accordingly. Current and historical delineations
of metropolitan statistical areas and micropolitan sta-
tistical areas are available through the Census Bureau’s
Delineation Files.7
Information about how to access ACS estimates
for metropolitan statistical areas, micropolitan
7 U.S. Census Bureau, Delineation Files <www.census.gov
/geographies/reference-files/time-series/demo/metro-micro
/delineation-files.html>.
Figure 1.4. Urban and Rural Areas in the Dallas-Fort Worth-Arlington, Texas Metropolitan
Statistical Area
Source: U.S. Census Bureau, U.S. Office of Management and Budget, August 2017 delineations.
6 Understanding and Using American Community Survey Data
6 What Users of Data for Rural Areas Need to Know
U.S. Census Bureau2. CONSIDERATIONS WHEN WORKING WITH ACS
DATA
Considerations When Working With
ACS Data
Rural and other sparsely populated areas have
unique characteristics that can lead to challenges fo
American Community Survey (ACS) data users.
r
Many micropolitan counties and counties outside
of metropolitan and micropolitan statistical areas
do not meet the 65,000-population threshold
required for ACS 1-year estimates. In 2018, 114 out
of 661 micropolitan counties (17.2 percent) and only
3 out of 1,321 counties outside of metropolitan and
micropolitan statistical areas (0.2 percent) received
1-year estimates (see Table 2.1). By contrast, roughly
three in five (58.2 percent) metropolitan counties
received 1-year estimates. ACS 5-year estimates are
available for all counties, regardless of population size
or OMB classification.
Table 2.1. Availability of ACS Estimates for Counties in Metropolitan Statistical Areas, Micropolitan Statistical
Areas, and Counties Outside of Metropolitan/Micropolitan Statistical Areas
All U.S. counties
Counties inside
metropolitan statistical
areas
Counties inside
micropolitan statistical
areas
Counties outside
metropolitan and
micropolitan statistical
areas
Number
Percent
Number
Percent
Number
Percent
Number
Percent
3,220
100.0
1,238
100.0
661
100.0
1,321
100.0
1,910
838
59.3
26.0
1,050
721
84.8
58.2
548
114
82.9
17.2
312
23.6
3
0.2
5-year estimates available . . .
1-year Supplemental
estimates available (20,000+
population) . . . . . . . . . . . . . . .
1-year estimates available
(65,000+ population) . . . . . .
Note: Data include Puerto Rico.
Source: U.S. Census Bureau, 2018 American Community Survey, Tables B01003 and K200101, <https://data.census.gov>; and August 2017 Delin-
eation Files for core-based statistical areas, <www.census.gov/geographies/reference-files/time-series/demo/metro-micro/delineation-files
.html>.
Most county subdivisions (such as townships, other
types of minor civil divisions, and census county divi-
sions) and places (cities and towns) also rely on 5-year
estimates. As Table 2.2 shows, 97 percent of the nearly
37,000 county subdivisions only receive 5-year esti-
mates annually, as do 92 percent of the almost 30,000
incorporated and census designated places.
Table 2.2. Availability of ACS Estimates for County Subdivisions and Places
5-year estimates available . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1-year Supplemental estimates available
(20,000+ population) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1-year estimates available (65,000+ population) . . . . . . . . . . . . . .
County subdivisions
(townships and other minor civil
divisions)
Places
(incorporated places and
census designated places)
Number
36,630
1,186
226
Percent
100.0
3.2
0.6
Number
29,573
2,323
630
Percent
100.0
7.9
2.1
Note: Data include Puerto Rico.
Source: U.S. Census Bureau, Areas Published, <www.census.gov/programs-surveys/acs/geography-acs/areas-published.html>.
Understanding and Using American Community Survey Data 7
What Users of Data for Rural Areas Need to Know 7
U.S. Census BureauACS 5-year estimates require some considerations that
1-year estimates do not. For example, multiyear esti-
mates released in consecutive years consist mostly of
overlapping shared data. For example, ACS estimates
from 2013–2017 and 2014–2018 share sample data for
the years 2014, 2015, 2016, and 2017. As a result, it is
best for users to work with nonoverlapping estimates
(for example, comparing 2009–2013 estimates with
those from the 2014–2018 period) to assess change
over time in rural communities.
Five-year estimates also provide less current informa-
tion because they are based on both data from the
previous year and data that are 2 to 5 years old. For
rural areas undergoing minimal change, using the “less
current” multiyear estimates may not have a sub-
stantial influence on the estimates. However, in areas
experiencing major changes over a given time period,
the multiyear estimates may be quite different from the
single-year estimates for any of the individual years.
ACS estimates have a degree of uncertainty associ-
ated with them, called sampling error, because they are
based on a sample. In general, the larger the sample,
the smaller the level of sampling error. Rural commu-
nities tend to have smaller samples than large cities,
so the “margin of error”—a measure of the precision
of an estimate at a given level of confidence—likely
will be larger for rural areas. The U.S. Census Bureau
provides margins of error at the 90 percent level of
confidence for each published ACS estimate. (For
more information about sampling error, see the section
on “Understanding Error and Determining Statistical
Significance” in the Census Bureau’s handbook on
Understanding and Using American Community Survey
Data: What All Data Users Need to Know.8 )
Suppose a data user is interested in homeownership
rates for Pike and Martin Counties in eastern Kentucky.
While both 1-year Supplemental and 5-year estimates
are available for Pike County (population 58,000), only
ACS 5-year estimates are available for Martin County
(population 11,000).9 As Table 2.3 shows, the margin
of error for the percentage of owner-occupied units in
2014–2018 was 1.8 in Pike County but was more than
twice that in Martin County (5.2). By comparison, the
margin of error for the homeownership rate was just
0.5 for Jefferson County, Kentucky, which had a popu-
lation of more than 750,000.
Yet, there are strategies that data users can use to
improve estimates for rural areas—either by combining
8 U.S. Census Bureau, Understanding and Using American
Community Survey Data: What All Data Users Need to Know,
<www.census.gov/programs-surveys/acs/guidance/handbooks
/general.html>.
9 U.S. Census Bureau, Population Division, 2018 Population
Estimates. The estimated 2018 population for Pike County was listed
as 58,402, while Martin County’s estimated 2018 population stood at
11,323.
Table 2.3. Percentage of Owner-Occupied Housing Units in Pike, Martin, and Jefferson Counties in Kentucky:
2014–2018
Pike County,
Kentucky
Martin County,
Kentucky
Jefferson County,
Kentucky
Estimate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Margin of error (+/-) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
72.6
1.8
72.3
5.2
61.7
0.5
Confidence interval (90% level) . . . . . . . . . . . . . . . . . . . .
70.8 to 74.4
67.1 to 77.5
61.2 to 62.2
Source: U.S. Census Bureau, 2014–2018 American Community Survey, 5-Year Estimates, Table DP04, <https://data.census.gov>.
8 Understanding and Using American Community Survey Data
8 What Users of Data for Rural Areas Need to Know
U.S. Census Bureaudata across geographic areas or by consolidating
data for population subgroups. For example, Table
2.4 shows homeownership levels in the five-county
Big Sandy Area Development District in eastern
Kentucky—a region that includes Pike and Martin
Counties from the previous example (also see Figure
3.4 for an image of the area). As Table 2.4 shows, the
margin of error for the five-county area (1.3) is lower
than the error margins for any of the five individual
counties (ranging from 1.8 to 5.2).
Table 2.4. Percentage of Owner-Occupied Housing Units in Big Sandy Area Development District, Kentucky:
2014–2018
Floyd County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Johnson County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Magoffin County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Martin County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pike County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Combined five-county area (Big Sandy Area) . . . . . . . . . . . . . . . . . . . . . . . . .
Estimate
Margin of error
(+/-)
70.4
72.3
71.2
72.3
72.6
71.9
2.3
3.3
3.8
5.2
1.8
1.3
Source: U.S. Census Bureau, 2014–2018 American Community Survey, 5-Year Estimates, Table DP04, <https://data.census.gov>.
When producing such custom estimates by combining
data across geographic areas, the user must calcu-
late the associated margins of error for those new
estimates, as described in the section on “Calculating
Measures of Error for Derived Estimates” in the Census
Bureau’s handbook on Understanding and Using
American Community Survey Data: What All Data
Users Need to Know.10
10 U.S. Census Bureau, Understanding and Using American
Community Survey Data: What All Data Users Need to Know,
<www.census.gov/programs-surveys/acs/guidance/handbooks
/general.html>.
Understanding and Using American Community Survey Data 9
What Users of Data for Rural Areas Need to Know 9
U.S. Census BureauSpecial Considerations for Areas With
Large Seasonal Populations
TIP: The fact that the ACS collects data throughout the
calendar year and counts residents at their “current
residence” (provided their stay exceeds, or will exceed,
2 months) can present additional challenges for rural
(and other) communities that have large seasonal
populations—in particular, college towns and resort
areas. Users need to exercise caution when analyzing
data for such areas—especially when looking at esti-
mates for such characteristics as housing vacancy or
income/poverty status.
For example, Appalachian State University is located
in Boone, North Carolina—a town of about 20,000
people.11 As Table 2.5 shows, Boone’s poverty rate for
people aged 3 and over was approximately 56 percent
in 2014–2018—more than four times the national aver-
age. A closer look, however, shows that about eight
in 10 poor people in Boone were enrolled in college,
graduate, or professional school. Removing the uni-
versity student population reduces the town’s pov-
erty rate to less than 24 percent—much closer to the
national average.
11 U.S. Census Bureau, Population Division, 2018 Population
Estimates. The town of Boone is part of the Boone, North Carolina
Micropolitan Statistical Area.
Table 2.5. Poverty Status of People Aged 3 and Over in Boone, North Carolina, and the United States
by School Enrollment Status: 2014–2018
All people aged 3 and over for whom poverty status is
determined . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Number below poverty level . . . . . . . . . . . . . . . . . . . . . . . .
Percent below poverty level . . . . . . . . . . . . . . . . . . . . . . . .
People (aged 3 and over) enrolled in college, graduate, or
professional school . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Number below poverty level . . . . . . . . . . . . . . . . . . . . . . . .
Percent below poverty level . . . . . . . . . . . . . . . . . . . . . . . .
People (aged 3 and over) NOT enrolled in college,
graduate, or professional school . . . . . . . . . . . . . . . . . . . . .
Number below poverty level . . . . . . . . . . . . . . . . . . . . . . . .
Percent below poverty level . . . . . . . . . . . . . . . . . . . . . . . .
Boone, North Carolina
United States
Estimate
Margin of error
(+/-)
Estimate
Margin of error
(+/-)
13,154
376
303,463,789
19,661
7,363
56.0
6,852
5,855
85.4
6,302
1,508
23.9
513
41,756,137
259,564
3.6
13.8
0.1
601
19,769,916
58,240
531
4,259,802
19,121
2.0
21.5
0.1
593
283,693,873
198,706
356
37,496,335
162,730
5.2
13.2
0.1
Source: U.S. Census Bureau, 2014–2018 American Community Survey, 5-Year Estimates, Table B14006, <https://data.census.gov>.
10 Understanding and Using American Community Survey Data
10 What Users of Data for Rural Areas Need to Know
U.S. Census BureauNantucket County, Massachusetts (population 11,198
in 2018), provides another example.12 ACS 5-year data
for 2014–2018 show that 69.5 percent of Nantucket’s
housing was vacant, compared with just 12.2 percent
of housing nationwide (see Table 2.6). Further exami-
nation, however, reveals that more than 90 percent of
12 U.S. Census Bureau, Population Division, Vintage 2019 Population
Estimates.
Nantucket’s vacant units were designated for seasonal
or occasional use, reflecting the county’s status as a
vacation hub. Nationwide, almost one-third (32.8 per-
cent) of vacant units were designated for such use. As
in the previous example, it is important to pay atten-
tion to the circumstances of small geographic areas
when using ACS data.
Table 2.6. Vacancy Status of Housing Units in Nantucket County, Massachusetts, and the United States:
2014–2018
Nantucket County, Massachusetts
United States
Estimate
Margin of error
(+/-)
Estimate
Margin of error
(+/-)
Total housing units . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
12,191
60
136,384,292
6,639
Number of vacant housing units . . . . . . . . . . . . . . . . . . . .
Percentage of all housing units that are vacant . . . . . . .
Number of vacant housing units designated for
seasonal, recreational, or occasional use . . . . . . . . .
Percentage of vacant housing units designated for
seasonal, recreational, or occasional use . . . . . . . . .
8,469
69.5
7,677
90.6
246
16,654,164
226,286
2.0
267
1.7
12.2
0.2
5,465,886
40,538
32.8
0.5
Source: U.S. Census Bureau, 2014–2018 American Community Survey, 5-Year Estimates, Tables DP04 and B25004, <https://data.census.gov>.
Understanding and Using American Community Survey Data 11
What Users of Data for Rural Areas Need to Know 11
U.S. Census Bureau3. ACCESSING ACS DATA
Data.census.gov is the U.S. Census Bureau’s primary
tool for accessing population, housing, and economic
data from the American Community Survey (ACS),
the decennial census, and many other Census Bureau
data sets.13 Data.census.gov provides access to ACS
data for a wide range of geographic areas including
states, cities, counties, American Indian and Alaska
Native areas, census tracts, and block groups. Data
users interested in accessing data for these geo-
graphic areas are encouraged to refer to the section
on “Accessing ACS Data” in the Census Bureau’s
handbook on Understanding and Using American
Community Survey Data: What All Data Users Need to
Know.14
through the “Geographic Components” option in
data.census.gov. A geographic component is the por-
tion of a geographic area that meets certain criteria
such as "in a metropolitan statistical area" or "in a
rural area." Geographic components are available for
the nation, regions, divisions, and for each of the 50
states, the District of Columbia, and Puerto Rico.
ACS data are tabulated for 15 different geographic
components, including urban, rural, in metropoli-
tan statistical area, in micropolitan statistical area,
in metropolitan or micropolitan statistical area, not
in metropolitan or micropolitan statistical area, and
several others.
Data users can access pretabulated data for urban/
rural areas as well as metropolitan statistical areas,
micropolitan statistical areas, and areas outside
of metropolitan and micropolitan statistical areas
In the example below, we use the geographic compo-
nents in data.census.gov to compare the median value
of owner-occupied housing in urban and rural areas in
Alabama in 2018.15
13 U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
14 U.S. Census Bureau, Understanding and Using American
Community Survey Data: What All Data Users Need to Know,
<www.census.gov/programs-surveys/acs/guidance/handbooks
/general.html>.
15 For more tips on how to select geographic components and for
quick links for collections of geographies (e.g., rural areas for all states
in the United States), visit the "How do I select geographic compo-
nents such as urban/rural FAQ" at <https://ask.census.gov/prweb
/PRServletCustom?pyActivity=pyMobileSnapStart&ArticleID=KCP
-5943>.
12 Understanding and Using American Community Survey Data
12 What Users of Data for Rural Areas Need to Know
U.S. Census BureauTo select a geographic component:
• Click on “Advanced Search” under the search bar. This brings you to the Advanced Search window (see
Figures 3.1 and 3.2).
Figure 3.1. Starting an Advanced Search in Data.census.gov
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
Figure 3.2. Starting an Advanced Search in Data.census.gov
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
Understanding and Using American Community Survey Data 13
What Users of Data for Rural Areas Need to Know 13
U.S. Census Bureau• Click on “Surveys” to display a list of available data products. Then, select “ACS 1-Year Estimates Detailed
Tables” (see Figure 3.3). By selecting the survey first, it's easier to select the geography later because
data.census.gov will only display the geographic components available for the selected survey.
Figure 3.3. Selecting a Survey in Data.census.gov
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
14 Understanding and Using American Community Survey Data
14 What Users of Data for Rural Areas Need to Know
U.S. Census Bureau• To find information for rural and urban areas, select the “Geography” filter and click “State.” Then turn on
the “Show Geographic Components” toggle switch and scroll to select “Alabama,” “Alabama - Rural,” and
“Alabama - Urban.”
• Verify that your survey and geography selections appear in the “Selected Filters” at the bottom of the win-
dow (see Figure 3.4).
Figure 3.4. Selecting Geographic Components in Data.census.gov
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
Understanding and Using American Community Survey Data 15
What Users of Data for Rural Areas Need to Know 15
U.S. Census Bureau• For this example, we already know the desired table ID: Table B25077: “Median Value (Dollars).”
• Type “B25077” into the first text box directly under the Advanced Search heading. Then click “Search” in the
lower right corner (see Figure 3.5).
Figure 3.5. Selecting Tables in Data.census.gov
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
16 Understanding and Using American Community Survey Data
16 What Users of Data for Rural Areas Need to Know
U.S. Census Bureau• Click on the table title corresponding to Table B25077 and select it to view the results.
• The results indicate that in Alabama, the median value of owner-occupied housing units in 2018 was higher in
urban areas ($157,500) than rural areas ($131,800) (see Figure 3.6).
Figure 3.6. Viewing Results in Data.census.gov
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
However, data users need to conduct a test to determine whether this difference is statistically significant. The
Census Bureau’s Statistical Testing Tool consists of an Excel spreadsheet that will automatically calculate statisti-
cal significance when data users are comparing two ACS estimates or multiple estimates. The results are calcu-
lated automatically. In this example, the result “Yes” indicates that the median household income estimates are
statistically different (see Figure 3.7).
Figure 3.7. Conducting a Statistical Significance Test
Source: U.S. Census Bureau, American Community Survey (ACS), Statistical Testing Tool, <www.census.gov/programs-surveys/acs
/guidance/statistical-testing-tool.html>.
Understanding and Using American Community Survey Data 17
What Users of Data for Rural Areas Need to Know 17
U.S. Census BureauPublic Use Microdata Areas
Data users interested in custom ACS estimates for
rural areas often use the Census Bureau’s Public Use
Microdata Sample (PUMS) files, which contain a sam-
ple of individual records of people and households
that responded to the survey (stripped of all identify-
ing information). In general, the PUMS files are more
difficult to work with than published tables from data.
census.gov because data users need to use a statisti-
cal package to access the data. Also, the responsibility
for producing estimates from PUMS and judging their
statistical significance is up to the user.
The main advantage of the PUMS files is that they
permit analysis of specific population groups and
custom variables that are not available through the
pretabulated tables in data.census.gov. For example,
PUMS data users could compare the poverty status of
veterans and nonveterans by level of education, which
is not available in the Census Bureau’s published
tables.
PUMS data are available for regions, divisions, states,
and Public Use Microdata Areas, or PUMAs—geographic
areas with a minimum population of 100,000. In addi-
tion to the 100,000-population threshold, PUMAs are
constructed based on census tract or county bound-
aries.16 PUMAs do not cross state lines. PUMAs are
updated after each decennial census.
16 U.S. Census Bureau, Geography, Public Use Microdata Areas
(PUMAs), <www.census.gov/programs-surveys/geography/guidance
/geo-areas/pumas.html>.
TIP: PUMAs are especially useful for looking at char-
acteristics in rural areas because, unlike many of the
geographic units in these areas (such as small towns),
PUMAs all surpass the 65,000-population threshold
that is needed to provide ACS 1-year estimates.
Counties with populations greater than 200,000 are
generally subdivided into multiple PUMAs, while less
populous counties are grouped with adjacent coun-
ties to form PUMAs. On the other hand, because of
the requirement that each PUMA encompass at least
100,000 people, few are predominantly rural. (For
more information about ACS population thresholds,
see the section on “Considerations When Working
With ACS Data”).
Figure 3.8 shows an example of a PUMA consisting
of five adjacent counties in eastern Kentucky that
comprise the Big Sandy Area Development District
(Kentucky PUMA 01100). In this case, all of the coun-
ties making up the PUMA are outside of metropolitan
and micropolitan statistical areas, but other PUMAs
may be located entirely within metropolitan statistical
areas, or include combinations of metropolitan coun-
ties, micropolitan counties, and counties outside of
metropolitan and micropolitan statistical areas.
Figure 3.8. Big Sandy Area Development District (Kentucky PUMA 01100)
Source: U.S. Census Bureau.
18 Understanding and Using American Community Survey Data
18 What Users of Data for Rural Areas Need to Know
U.S. Census BureauData users can visualize PUMAs online using the Census Bureau’s TIGERweb application.17
• Go to the TIGERweb Web site at <https://tigerweb.geo.census.gov/tigerweb/>.
• Use the Zoom In feature on the map—by clicking on the individual plus sign or using the slide bar—to display
a geographic area of interest.
• Then use the “Layers” menu to select “2010 Census Public Use Microdata Areas.” Figure 3.9 shows a
TIGERweb map of PUMA boundaries in portions of Utah and other states in the Mountain West.
For more information about using TIGERweb, see the Census Bureau’s TIGERweb User Guide.18
17 U.S. Census Bureau, Geography Division, TIGERweb, <https://tigerweb.geo.census.gov/tigerweb/>.
18 U.S. Census Bureau, TIGERweb User Guide, <https://tigerweb.geo.census.gov/tigerwebmain/TIGERweb_User_Guide.pdf>.
Figure 3.9. Map of PUMAs in Portions of Utah, Nevada, Idaho, and Wyoming
Source: U.S. Census Bureau, TIGERweb, <https://tigerweb.geo.census.gov/tigerweb/>.
Understanding and Using American Community Survey Data 19
What Users of Data for Rural Areas Need to Know 19
U.S. Census BureauUser-Defined Areas
Beyond the standard legal and statistical geographic
entities created by the Census Bureau, there are
instances where analysts might want to show data
for a custom, user-defined geographic area. For
example, many states have regional planning commis-
sions designed to foster cooperation among contigu-
ous counties with similar needs. Figure 3.10 shows
an image of the Eastern Upper Peninsula Regional
Planning and Development Commission, 1 of 14
regional agencies in Michigan that serves the needs
of the three easternmost counties of the state’s Upper
Peninsula (Luce, Chippewa, and Mackinac Counties).
Examples of multistate agencies with similar aims are
the Appalachian Regional Commission, consisting of
more than 400 counties in 13 states, and the Delta
Regional Authority, which serves the needs of resi-
dents of 252 counties in 8 states.19
19 Appalachian Regional Commission, <http://arc.gov>; and Delta
Regional Authority, <http://dra.gov>.
When aggregating ACS estimates across different
geographic areas or population subgroups, data users
should avoid combining ACS single-year estimates
with ACS 5-year estimates. That is, 1-year estimates
should only be combined with other 1-year estimates,
and 5-year estimates should only be combined with
other 5-year estimates. When such derived estimates
are generated, the user must also calculate the associ-
ated margins of error. For more information about
creating ACS estimates for custom geographic areas,
see the section on “Calculating Measures of Error for
Derived Estimates” in the Census Bureau’s handbook
on Understanding and Using American Community
Survey Data: What All Data Users Need to Know.20
20 U.S. Census Bureau, Understanding and Using American
Community Survey Data: What All Data Users Need to Know,
<www.census.gov/programs-surveys/acs/guidance/handbooks
/general.html>.
Figure 3.10. Eastern Upper Peninsula Regional Planning and Development Commission, Michigan
Source: Eastern Upper Peninsula Regional Planning and Development Commission.
20 Understanding and Using American Community Survey Data
20 What Users of Data for Rural Areas Need to Know
U.S. Census Bureau4. CASE STUDIES FOR RURAL AREAS
Today, the American Community Survey (ACS) puts up-to-date information about important social issues at the
fingertips of people who need it, including local government officials and planners, program directors and man-
agers, businesses, federal policymakers, researchers, nongovernmental organizations, journalists, teachers and
students, and the public.
Here are some examples of how ACS data are being used for decision-making:
• The Kaiser Family Foundation published a 2017 issue brief examining how changes to Medicaid coverage
would affect health care access of rural residents.21
• Researchers used ACS data to assess the availability of services in rural areas with aging populations.22
• The U.S. Department of Veterans Affairs used ACS data to examine the characteristics of the veteran popula-
tion in rural areas.23
• The Appalachian Regional Commission (ARC) uses ACS data to assess the status of both metropolitan and
nonmetropolitan (in micropolitan statistical areas or outside metropolitan and micropolitan statistical areas)
counties in the Appalachian Region on a host of social and economic measures, which in turn enables the
ARC to develop strategies to improve conditions in Appalachia.24
• U.S. News and World Report used ACS 5-year data (2011–2015) to show that disability rates were noticeably
higher outside of metropolitan statistical areas than within them.25
The case studies below provide some more detailed examples of how ACS data are being used to highlight
issues in rural (and other) areas.
21 Julia Foutz et al., “The Role of Medicaid in Rural America,” 2017, <www.kff.org/medicaid/issue-brief/the-role-of-medicaid-in-rural-america/>.
22 Brian C. Thiede et al., “Access to Services Diminishes in Rural America as Populations Age,” Brief No. 04-16, December 2016, <https://w3001
.apl.wisc.edu/b04_16>.
23 National Center for Veterans Analysis and Statistics, U.S. Department of Veterans Affairs, “Characteristics of Rural Veterans: 2014,” August
2016, <www.va.gov/vetdata/docs/SpecialReports/Rural_Veterans_ACS2014_FINAL.pdf>.
24 The Appalachian Regional Commission, “The Appalachian Region: A Data Overview from the 2014-2018 American Community Survey,” June
2020, <www.arc.gov/report/the-appalachian-region-a-data-overview-from-the-2014-2018-american-community-survey/>.
25 Brian Thiede et al., “The Divide Between Rural and Urban America, in 6 Charts,” U.S. News and World Report, March 20, 2017,
<www.usnews.com/news/national-news/articles/2017-03-20/6-charts-that-illustrate-the-divide-between-rural-and-urban-america>.
Understanding and Using American Community Survey Data 21
What Users of Data for Rural Areas Need to Know 21
U.S. Census BureauCase Study #1: RTC: Rural Disability Counts Data Finder
Skill Level: Introductory/Intermediate
Subject: Disability
Type of Analysis: Comparison of American Community Survey (ACS) data across counties
Tools Used: Data.census.gov, spreadsheets, computer programing tools
Author: Lillie Greiman, Project Director/Research Associate, RTC: RURAL
The RTC: Rural at the University of Montana is a research and training center, funded by the National Institute
on Disability, Independent Living and Rehabilitation Research (NIDILRR) to improve the ability of people
with disabilities to engage in rural community living.26 We conduct research across the focus areas of health,
employment, and independent living. Our work has led to the development of health promotion programs,
disability and employment policy and support, and education for providers who serve people with disabilities.
We developed the Disability Counts data lookup tool to provide accessible data about disability in rural areas
and communities across the nation.27 This site uses data from the ACS matched with information about rural
definitions to provide a one-stop shop for downloading disability data for every county across the United States
and Puerto Rico.
We pull a range of disability data tables from the ACS 5-year estimates (using data.census.gov) to feed the data
lookup tool. (Due to the small population size of many rural counties, we must use ACS 5-year estimates for
our analysis.) In addition, we bring in county-level classifications from the Office of Management and Budget's
(OMB’s) metropolitan statistical area designations. These designations classify counties as metropolitan or
micropolitan (classified as core-based statistical areas), or outside of metropolitan and micropolitan statistical
areas. Table 4.1 shows the data.census.gov tables we use to produce the county-level estimates.
Table 4.1. List of Disability Tables Downloaded From Data.census.gov
Variable
Table
Data set
Disability estimates and rates
S1810: General Disability Characteristics
ACS 5-year estimates
Disability types
S1810: General Disability Characteristics
ACS 5-year estimates
Disability and poverty
C18130: Age by Disability by Poverty Status
ACS 5-year estimates
Veterans with disabilities
C21007: Age by Veteran, Poverty and Disability Status
ACS 5-year estimates
Disability and employment
C18120: Employment by Disability Status
ACS 5-year estimates
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
26 University of Montana, RTC: Rural, <http://rtc.ruralinstitute.umt.edu/>.
27 University of Montana, Disability Counts: Disability Data Lookup, <http://rtc.ruralinstitute.umt.edu/geography/>.
22 Understanding and Using American Community Survey Data
22 What Users of Data for Rural Areas Need to Know
U.S. Census BureauTo build the data look-up tool, we first download data from data.census.gov using the Advanced Search option.
Step 1. Use the data.census.gov “Advanced Search” option, as follows:
• Go to the data.census.gov Web site at <https://data.census.gov>.
• Select “Advanced Search” below the search bar (see Figure 4.1).
Figure 4.1. Selecting Advanced Search in Data.census.gov
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
Understanding and Using American Community Survey Data 23
What Users of Data for Rural Areas Need to Know 23
U.S. Census BureauStep 2. Select your data set
In order to ensure that you are accessing the most current data, you must first specify the data set.
• Select “Surveys” in the navigation pane on the left side of the screen to display a list of available surveys.
• Select “ACS 5-Year Estimates Subject Tables.” This survey should appear in the “Selected Filters” at the
bottom of the page (see Figure 4.2).
Figure 4.2. Selecting a Survey in Data.census.gov
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
24 Understanding and Using American Community Survey Data
24 What Users of Data for Rural Areas Need to Know
U.S. Census BureauStep 3. Select disability topic
• Select “Topics” in the navigation pane on the left side of the screen. Then click on “Health” and “Disability”
(see Figure 4.3).
Figure 4.3. Selecting a Topic in Data.census.gov
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
Understanding and Using American Community Survey Data 25
What Users of Data for Rural Areas Need to Know 25
U.S. Census BureauStep 4. Select geographic areas
This is where you specify that you want county-level data.
• Select “Geography” in the navigation pane on the left side of the screen to display a list of available
geographies.
• Then, select “County” and “All counties in United States.” This geographic selection should appear in the
“Selected Filters” at the bottom of the page. Then, click “Search” in the lower right corner (see Figure 4.4).
Figure 4.4. Selecting Geographic Areas in Data.census.gov
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
26 Understanding and Using American Community Survey Data
26 What Users of Data for Rural Areas Need to Know
U.S. Census BureauStep 5. Select your data table(s)
Now that you have specified all the relevant parameters for the data, you can download the specific data
table(s) that meet(s) your needs.
• Click "TABLES" in the upper left corner.
• For standard disability data breakdowns, Table S1810: "Disability Characteristics” should suffice.
o This table will likely be the first to appear in the list of data tables.
o This table provides disability data broken down by age, sex, disability type, and race.
•
Select “Download Table” under the message that the “table is too large to display” (see Figure 4.5).
Figure 4.5. Downloading a Table in Data.census.gov
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
Understanding and Using American Community Survey Data 27
What Users of Data for Rural Areas Need to Know 27
U.S. Census Bureau• Use the Download Tables window to check the box for the 2017 ACS 5-year data (the most recent data
available at the time of this analysis) (see Figure 4.6).
• Select “CSV” as the file type and click “Download.” CSV files are compatible with spreadsheet programs
such as Microsoft Excel.
Figure 4.6. Selecting the Survey Year and File Type in Data.census.gov
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
For the Disability Counts data lookup tool, we downloaded the data listed in Table 4.1. In many of the ACS tables
we download, disability data are disaggregated by various categories (for example, data for veterans with dis-
abilities are available by age and poverty status) and only the counts are reported. Therefore, for some variables
(veterans, poverty, and employment) we needed to calculate our own rates. We did these calculations in Excel
by summing across the appropriate categories and then calculating rates for our variables of interest (poverty,
veteran status, and employment).
We did not recalculate margins of error for these variables. However, margins of error are a concern for disability
estimates. Counties with small populations often have large margins of error associated with disability estimates.
This can make the resulting estimates and rate calculations less reliable. We include this as a disclaimer on the
site and link to a more detailed report we have compiled on the issue of margins of error and county-level dis-
ability data.
28 Understanding and Using American Community Survey Data
28 What Users of Data for Rural Areas Need to Know
U.S. Census BureauAfter we compiled our master data sheet, including all the relevant disability data estimates, rates, and rural
indicators, we worked with our programmer to create a data lookup platform where users can identify states and
counties of interest (see Figure 4.7). The resulting customized table is downloadable into a CSV file.
Figure 4.7. Disability Counts Data Lookup Tool
Source: University of Montana, Disability Counts: Disability Data Lookup, <http://rtc.ruralinstitute.umt.edu/geography/>.
This tool provides two main benefits to data users. First, like data.census.gov, it is screen reader accessible,
meaning that someone who is blind or visually impaired can access the information using specialized technol-
ogy. Second, the disability data presented have already been distilled into key variables of interest for disability
service providers. The data provided help local service organizations—like Centers for Independent Living—
advocate for the needs of people with disabilities at both the local and national level.
Understanding and Using American Community Survey Data 29
What Users of Data for Rural Areas Need to Know 29
U.S. Census BureauCase Study #2: Determining Eligibility for Grants in Rural Oregon
Skill Level: Intermediate/Advanced
Subject: Place-level socioeconomic data and accompanying statistical error
Type of Analysis: Analysis of place-level American Community Survey (ACS) data, including margins of error
and calculating coefficients of variation
Tools Used: Data.census.gov, spreadsheet
Author: Jason R. Jurjevich, University of Arizona (formerly at Portland State University)
For mayors and community leaders of communities across rural America, attracting retail and other forms of
economic development is often challenging. In addition to having small populations spread across vast land-
scapes, inadequate and/or nonexistent infrastructure—water, sewer, telecommunications, and transportation—are
often key obstacles. In northern Klamath County, Oregon, residents of two neighboring communities, Gilchrist
and Crescent, were interested in securing grant and loan funding from the U.S. Department of Agriculture
(USDA) Rural Development to build water and sewer infrastructure to secure a small grocery store. Residents of
both communities were traveling up to 25 miles to La Pine, Oregon—the closest place for groceries.
To promote and facilitate economic development in rural communities, USDA Rural Development offers a
number of grants and loans, including the Water and Waste Disposal Loan and Grant Program. In Oregon, com-
munities are eligible for these grants and loans if their maximum median annual household income (MHI) was
$35,000 or less. USDA Rural Development determines eligibility for grants and loans based on ACS 5-year esti-
mates; however, this approach does not consider the accompanying margins of error.
In late 2014, a resident from Gilchrist contacted our office at Portland State University, asking about the reli-
ability of income estimates from the ACS. They wanted to know if they would be eligible to receive USDA Rural
Development funds for their project.
Gilchrist and Crescent, two neighboring communities of a few hundred individuals, are wholly contained in
Census Tract 9701. Because these places are small unincorporated areas, the census tract is the smallest unit
available for conducting geographic analysis. Given that residents of Gilchrist and Crescent often commute
to the closest incorporated city—La Pine, Oregon—for basic necessities, La Pine is included for comparison
purposes.
30 Understanding and Using American Community Survey Data
30 What Users of Data for Rural Areas Need to Know
U.S. Census BureauDownloading ACS Data
To download MHI data, use the data.census.gov Advanced Search tool, as follows:
• Go to the data.census.gov Web site at <https://data.census.gov/> and click on “Advanced Search” under the
search bar.
• Start with the “Geography” filter and scroll to select “Place” as the geography. Then scroll to select “Oregon”
from the “Within (State)” filter. Next, scroll to select “La Pine city, Oregon.”
•
“La Pine city” should appear as a selected filter at the bottom of the screen (see Figure 4.8).
Figure 4.8. Selecting a Geography (Place) in Data.census.gov
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
Understanding and Using American Community Survey Data 31
What Users of Data for Rural Areas Need to Know 31
U.S. Census Bureau• Using the same “Geography” filter, scroll to select “Tract” (see Figure 4.9).
• Then select “Oregon,” “Klamath County, Oregon,” and “Census Tract 9701, Klamath County, Oregon.”
Figure 4.9. Selecting a Geography (Census Tract) in Data.census.gov
•
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
32 Understanding and Using American Community Survey Data
32 What Users of Data for Rural Areas Need to Know
U.S. Census Bureau
• Next, select “Surveys” and “ACS 5-Year Estimates Detailed Tables” (see Figure 4.10).
Figure 4.10. Selecting a Data Set in Data.census.gov
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
Understanding and Using American Community Survey Data 33
What Users of Data for Rural Areas Need to Know 33
U.S. Census Bureau• To download the MHI, type “B19013” in the table ID search bar. This is the table corresponding to “Median
Household Income in the Past 12 Months.” Then, click “Search” in the lower right corner (see Figure 4.11).
Figure 4.11. Selecting a Table in Data.census.gov
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
According to ACS 5-year data, the MHIs were $37,028 (±6,447) and $27,388 (±$6,725) for Census Tract 9701 and
La Pine during the 2006–2010 period, respectively (see Figure 4.12). To qualify for grant funding from the USDA,
communities cannot have MHI figures greater than $35,000 (not considering margins of error), so communities
in Census Tract 9701 (i.e., Gilchrist and Crescent) were declared ineligible.28
Figure 4.12. Median Household Income Estimates for Census Tract 9701 and La Pine City, Oregon:
2006–2010
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
28 If there is reason to believe that ACS data do not provide an accurate representation of MHI, the community can conduct their own income
survey. However, the cost for conducting an income survey is borne by the community.
34 Understanding and Using American Community Survey Data
34 What Users of Data for Rural Areas Need to Know
U.S. Census BureauAssessing ACS Data Reliability
Correctly interpreting the ACS estimates for Census Tract 9701 and La Pine requires adding and subtracting the
margins of error to/from the estimate to calculate upper and lower confidence intervals. This means the actual
income figure for Census Tract 9701 is between $30,581 ($37,028 - $6,447) and $43,475 ($37,028 + $6,447), while
the range for La Pine is $20,663 ($27,388 - $6,725) and $34,113 ($27,388 + $6,725). ACS estimates are reported
at 90 percent statistical confidence, which means there is a 10 percent chance that the actual income figure lies
outside of this range.
To determine whether or not an ACS estimate is reliable, the U.S. Census Bureau recommends calculating the
coefficient of variation (CV) statistic. The CV is a relative measure of uncertainty and expresses uncertainty as a
percentage of the census estimate. To calculate the CV, the first step involves calculating the standard error (SE),
which is the margin of error divided by 1.645 (column F in Figure 4.13). The final step, dividing the SE value by the
estimate and expressing the value as a percentage, yields the CV statistic (column G in Figure 4.13).
Figure 4.13. Data.census.gov (Table B19013) Standard Error and Coefficient of Variation
Calculations, 2006–2010 5-Year Estimates
Source: U.S. Census Bureau, data.census.gov, <https://data.census.gov>.
Lower CV values indicate greater reliability. A 2014 report from Esri (a company that provides GIS mapping
software) proposes that CV values smaller than 12 percent indicate a high degree of reliability, values between 12
percent and 40 percent indicate moderate reliability, and CVs greater than 40 percent indicate low reliability.29
Based on these guidelines, the MHI estimate for Census Tract 9701—with a CV of 11 percent—is reliable, while the
estimate for La Pine (CV of 15 percent) is moderately reliable.
The principal reason for the difference in reliability between the two estimates is because statistical uncertainty
is magnified for smaller geographic areas (for example, census tracts), subpopulations (e.g., poverty rate for
children), and for cross-tabulations (e.g., race/ethnicity by income level). In this example, the City of La Pine is a
smaller geographic area than the census tract and contains a smaller population. According to the 2006–2010
ACS 5-year data, the estimated population is 3,082 (±476) and 1,679 (±675) for Census Tract 9701 and La Pine,
respectively.
This example shows some of the challenges in working with any data—from the ACS or other surveys—that are
derived from a sample of the population. In this case, residents of Gilchrist, Crescent, and La Pine were not able
to use ACS estimates to demonstrate eligibility for a USDA Rural Development grant or loan. But as the only
source of detailed social, economic, housing, and demographic data for small communities, the ACS is the best
place to start for determining program eligibility.
29 Esri, American Community Survey (ACS), Understanding Margin of Error, <https://doc.arcgis.com/en/esri-demographics/data/acs
.htm#ESRI_SECTION1_805FF6F174ED48059E26696F0A440571>.
Understanding and Using American Community Survey Data 35
What Users of Data for Rural Areas Need to Know 35
U.S. Census BureauCase Study #3: Minnesota State Demographic Center Analysis of the Age
Distribution of Residents in Rural and Urban Areas
Skill Level: Advanced
Subject: Age Distribution, Rural-Urban Geographic Areas
Type of Analysis: Making comparisons across geographic areas and creating custom geographic areas from
census tracts
Tools Used: Variance Replicate Tables, spreadsheet, Statistical Testing Tool
Author: Susan Brower, State Demographer of Minnesota
Susan is the State Demographer of Minnesota. She wants to study how the age distribution of residents differs
across geographic regions of the state. To do this, she uses a rural-urban typology that corresponds to the char-
acteristics of individual census tracts.
Susan uses Rural-Urban Commuting Area (RUCA) classification codes developed by the U.S. Department of
Agriculture’s (USDA) Economic Research Service (ERS) to examine economic characteristics of Minnesota resi-
dents living in a range of settings—from remote, rural areas to dense, urban cities. RUCA codes classify census
tracts using measures of population density, urbanization, and commuting patterns. She aggregates characteris-
tics of residents across the state based on the RUCA code of the census tract in which they live. (More informa-
tion about RUCA codes can be found on the ERS Web site.)30
Census tracts are roughly equivalent to neighborhoods. They contain between 2,500 and 8,000 people per tract.
Since detailed American Community Survey (ACS) 1-year estimates are only available for geographic areas with at
least 65,000 residents, Susan uses ACS 5-year estimates, which she downloads from <https://data.census.gov>.31
There are approximately 1,300 census tracts in Minnesota. Susan aggregates these tracts into four RUCA-based
areas—Rural, Small Town, Large Town, and Urban.
Susan also estimates how much uncertainty is associated with the new Rural, Small Town, Large Town, and
Urban estimates she has created. The U.S. Census Bureau provides a number of formulas that can be used to
estimate uncertainty—margins of error—for estimates that are aggregated from smaller geographic components.
However, the Census Bureau cautions against using these formulas when the number of geographic components
is greater than four.
Because she wants to aggregate a large number of census tracts together into her four geographic regions, she
uses the Variance Replicate Tables that are made available on the Census Bureau’s site for selected ACS data
tables.32 Using these tables allows her to calculate new margins of error for her estimates. Susan begins her
analysis by reviewing the Documentation for the ACS Variance Replicate Tables.33 She selects the 2015 data page
because she has chosen to analyze data from the 2011–2015 ACS 5-year data set. These were the most current
data available at the time of the analysis. The 2015 page has the information that she needs to find the most
appropriate data table for her analysis and to calculate new margins of error for her custom geographic areas.
30 U.S. Department of Agriculture, Economic Research Service, “Rural-Urban Commuting Area Codes,” <www.ers.usda.gov/data-products
/rural-urban-commuting-area-codes/>.
31 Starting with the 2014 ACS, the Census Bureau is also producing “1-year Supplemental Estimates”—simplified versions of popular ACS
tables—for geographic areas with at least 20,000 people.
32 U.S. Census Bureau, American Community Survey, Variance Replicate Tables, <www.census.gov/programs-surveys/acs/data
/variance-tables.html>.
33 U.S. Census Bureau, American Community Survey, Variance Replicate Tables Documentation, <www.census.gov/programs-surveys
/acs/technical-documentation/variance-tables.html>.
36 Understanding and Using American Community Survey Data
36 What Users of Data for Rural Areas Need to Know
U.S. Census Bureau• On the Variance Replicate Tables Documentation Web page, she first looks at the spreadsheet of Table Shells
to select a table that contains age distribution data—preferably by 5-year age groups. She finds that table
B01001 “SEX BY AGE” meets her needs. She then checks the 2011–2015 Variance Replicate Estimates Table
and Geography List and sees that table B01001 is available at the census tract level. On the second page
of the same spreadsheet, Susan sees that the geographic summary level code for census tracts is 140 (see
Figure 4.14). This is important when she is looking to locate the data file she needs.
Figure 4.14. 2011–2015 Variance Replicate Estimates Table and Geography List
Source: U.S. Census Bureau, American Community Survey, Variance Replicate Tables Documentation, <www.census.gov/programs
-surveys/acs/technical-documentation/variance-tables.2015.html>.
Understanding and Using American Community Survey Data 37
What Users of Data for Rural Areas Need to Know 37
U.S. Census Bureau• From the Variance Replicate Tables Web page, Susan clicks on the 2011–2015 “5-year Variance Estimate
Tables” link (see Figure 4.15). This takes her to a series of subfolders with names corresponding to the sum-
mary level of the data files they contain. Susan chooses folder 140, since this is the folder that contains vari-
ance tables at the census tract summary level. In this folder, she finds several zipped CSV files with names
corresponding to the table number that she is looking for—B01001. She chooses table “B01001_27.csv.gz”
because she knows that 27 is the FIPS code for Minnesota. She downloads this file, unzips it, and sees that it
contains age data for all census tracts within her state.
Figure 4.15. Accessing the Variance Replicate Tables
Source: U.S. Census Bureau, American Community Survey, Variance Replicate Tables Documentation, <www.census.gov
/programs-surveys/acs/technical-documentation/variance-tables.2015.html>.
• Susan decides to use SPSS (statistical software) to aggregate and analyze the data. After some light editin
g
of the CSV file to meet SPSS requirements, she imports the data into SPSS and saves it.
• Next, she creates a second SPSS data file that contains GEOID and RUCA codes. Susan merges the two
SPSS files matching on GEOID as the unique census tract identifier. Now she has all the information she
needs to create new custom RUCA geographies in one file.
• Susan analyzes the age data for a collapsed version of the RUCA codes. The USDA publishes ten primary
RUCA codes that delineate census tracts.34 She recodes the ten categories into four: “Urban” for RUCA
codes 1-3, “Large Town” for codes 4-6, “Small Town” for codes 7-9, and “Rural” for code 10.
34 U.S. Department of Agriculture, Economic Research Service, Rural-Urban Commuting Area Codes, <www.ers.usda.gov/data-products
/rural-urban-commuting-area-codes.aspx>.
38 Understanding and Using American Community Survey Data
38 What Users of Data for Rural Areas Need to Know
U.S. Census Bureau• She uses the aggregate command in SPSS to sum
age-sex estimates across census tracts within each
of the four RUCA codes. This yields a new estimate
for each age-sex category for Urban, Large Town,
Small Town, and Rural areas. Susan exports the
data into an Excel file (see Figure 4.16).
• She consults the 2011–2015 Variance Replicate
Tables Documentation and follows the Census Bureau’s
guidance on calculating margins of error using the
variance replicate estimates (see Figure 4.17).35
Figure 4.16. Aggregated Estimates by Rural-
Urban Category
Source: Author’s analysis of data from the U.S. Census Bureau,
2011–2015 American Community Survey.
Figure 4.17. Guidance on Calculating the Margin of Error Using Successive Differences Replicate
Methodology (Excerpt From Documentation)
Source: U.S. Census Bureau, American Community Survey, Variance Replicate Tables Documentation, <www.census.gov
/programs-surveys/acs/technical-documentation/variance-tables.2015.html>.
35 U.S. Census Bureau, American Community Survey, Variance Replicate Tables Documentation,<www.census.gov/programs-surveys/acs
/technical-documentation/variance-tables.2015.html>.
Understanding and Using American Community Survey Data 39
What Users of Data for Rural Areas Need to Know 39
U.S. Census Bureau• She uses the aggregate command to sum the newly computed variables (i.e., the variance replicate esti-
mates) across all census tracts within her four rural-urban groups. Then she sums across some of the age-sex
categories (men and women, aged 65 and older) so that she has the ability to compare differences across
geographic regions in the older adult population. Finally, she sums across the 80 variance replicate estimates
and multiplies that total by 4/80.
• Next, Susan creates two new variables for each of her age-sex categories: the standard error (equal to the
square root of the variance) and the margin of error at the 90 percent confidence level (equal to the stan-
dard error times 1.645) and exports them into Excel. She now has the calculated variance, standard error, and
margin of error that correspond to each age group and sex by the four rural-urban geographic areas (see
Figure 4.18).
Figure 4.18. Example of Calculations in SPSS
Source: Author’s analysis of data from the U.S. Census Bureau, 2011–2015 American Community Survey.
• Susan then calculates the percent of adults aged 65 and older in each of the four geographic areas and uses
the Variance Replicate Tables Documentation to calculate margins of error for these percentages.
40 Understanding and Using American Community Survey Data
40 What Users of Data for Rural Areas Need to Know
U.S. Census Bureau• Finally, Susan compiles the new estimates and margins of error into a single table in Excel and examines the
differences in age distributions across RUCA regions. She notes that the rural areas of the state have the old-
est age distribution. Twenty-one percent of all rural residents are aged 65 and older, compared with just 12
percent of urban residents (see Figures 4.19 and 4.20).
Figure 4.19. Aggregated Estimates of Population by Age and Rural-Urban Area
Source: Author’s analysis of data from the U.S. Census Bureau, 2011–2015 American Community Survey.
Figure 4.20. Percentage of Population Aged 65 and Older by Rural-Urban Area (With Confidence
Intervals), Minnesota: 2011–2015
Source: Author’s analysis of data from the U.S. Census Bureau, 2011–2015 American Community Survey.
Understanding and Using American Community Survey Data 41
What Users of Data for Rural Areas Need to Know 41
U.S. Census Bureau• Susan then tests whether the observed differences in the percent aged 65 and older across geographic areas
are statistically significant. She pastes the estimates and their associated margins of error into the Census
Bureau’s Statistical Testing Tool and finds that all of the differences across geographic areas are significant at
the 99 percent confidence level.36 She uses this information to convey her confidence that rural areas of the
state have a significantly higher share of older adults than urban areas. She notes that as an area becomes
more rural, the share of the older adult population in that area grows (see Figure 4.21).
Figure 4.21. Testing for Significant Difference Using Statistical Testing Tool
Source: U.S. Census Bureau, American Community Survey, Statistical Testing Tool, <www.census.gov/programs-surveys/acs
/guidance/statistical-testing-tool.html>.
Susan uses this analysis to help her convey age differences of the residents of rural, small town, large town, and
urban areas in reports that her office produces for state policymakers. While she does not always report the
numeric results of statistical tests, knowing which differences are significant helps her know which differences
she can highlight in her narrative. Conversely, knowing which differences are not statistically significant helps
her know which differences she should downplay in her reporting. An example of a report that was informed by
this type of analysis is Greater Minnesota: Refined and Revisited.37 (This report was produced using 2010–2014
ACS 5-year estimates, and so the data are somewhat different, but the results are consistent with the results
described here.) This report has been used by policymakers working on rural health care initiatives, on Equal
Employment Opportunity activities, and by legislators working to create policies that align with current eco-
nomic conditions in different areas of the state.
36 U.S. Census Bureau, American Community Survey, Statistical Testing Tool, <www.census.gov/programs-surveys/acs/guidance
/statistical-testing-tool.html>.
37 Minnesota State Demographic Center, Greater Minnesota: Refined and Revisited, <https://mn.gov/admin/demography/reports-resources
/greater-mn-refined-and-revisited.jsp>.
42 Understanding and Using American Community Survey Data
42 What Users of Data for Rural Areas Need to Know
U.S. Census Bureau5. ADDITIONAL RESOURCES
U.S. Census Bureau, What Is the American
Community Survey?
<www.census.gov/programs-surveys/acs/about.html>
U.S. Census Bureau, Urban and Rural
<www.census.gov/programs-surveys/geography
/about/glossary.html#par_textimage_29>
U.S. Census Bureau, Understanding and Using
American Community Survey Data: What All Data
Users Need to Know
<www.census.gov/programs-surveys/acs/guidance
/handbooks/general.html>
Alison Fields, Kelly Ann Holder, and Charlynn Burd,
“Life Off the Highway: A Snapshot of Rural America”
(Dec. 8, 2016)
<www.census.gov/newsroom/blogs/random
-samplings/2016/12/life_off_the_highway.html>
U.S. Census Bureau, ACS Data Releases
<www.census.gov/programs-surveys/acs/news/data
-releases.html>
U.S. Census Bureau, Geography and the ACS
<www.census.gov/programs-surveys/acs/geography
-acs.html>
U.S. Census Bureau, ACS Data Tables and Tools
<www.census.gov/acs/www/data/data-tables-and
-tools/>
U.S. Census Bureau, Data.census.gov Resources
<www.census.gov/data/what-is-data-census-gov
.html>
U.S. Census Bureau, State Data Center (SDC)
Program
<www.census.gov/about/partners/sdc.html>
Michael Ratcliffe, Charlynn Burd, Kelly Holder, and
Alison Fields, “Defining Rural at the U.S. Census
Bureau,” American Community Survey and
Geography Brief ACSGEO-1 (December 2016)
<www.census.gov/content/dam/Census/library
/publications/2016/acs/acsgeo-1.pdf>
U.S. Department of Agriculture, Rural Classifications:
Overview
<www.ers.usda.gov/topics/rural-economy-population
/rural-classifications/>
ACS Online Community
<https://acsdatacommunity.prb.org/>
Understanding and Using American Community Survey Data 43
What Users of Data for Rural Areas Need to Know 43
U.S. Census Bureau