calculate_cac_ltv_ratio
Compute the Customer Acquisition Cost (CAC) to Lifetime Value (LTV) ratio for SaaS unit economics. Input CAC and LTV in EUR, returns ratio and health verdict. Target ratio ≥3.0.
Instructions
Compute Customer Acquisition Cost vs Lifetime Value ratio. Use for SaaS unit economics analysis (target ≥3.0). Inputs: total CAC, LTV. Returns ratio and health verdict. See list_bundles for related 'finance-universal' calculators.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| cac | Yes | Customer acquisition cost EUR | |
| ltv | Yes | Customer lifetime value EUR |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| result | No | Computed result. Object whose fields depend on the tool (e.g. {tax, marginal_rate, brackets} for tax tools, {volume_l, gallons} for volume tools). | |
| formula | No | Human-readable formula or method used (e.g. "I=P·r·t", "Magnus formula"). | |
| source | No | Authoritative source for the rule or formula (e.g. "Article 197 CGI", "NF DTU 21"). | |
| reference_url | No | Link to a calcul2 page documenting the calculation in detail. |