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adbutler

AdButler MCP Server

Official
by adbutler

update_custom_html_ad_item

Modify an existing ad item's custom HTML, dimensions, click-through URL, metadata, tracking pixels, and expand directions.

Instructions

Update an existing custom HTML ad item

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
idYesAd item ID
nameNoAd item name
widthNoAd width in pixels
heightNoAd height in pixels
locationNoClick-through URL
metadataNoCustom metadata key-value pairs
custom_htmlNoThe HTML content
tracking_pixelNoThird-party tracking pixel URL
tracking_pixelsNoArray of tracking pixel URLs
html_content_belowNoHTML content below the ad item
trusted_redirect_domainsNoTrusted redirect domains
expand_vertical_directionNoVertical expand direction
expand_horizontal_directionNoHorizontal expand direction
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description must disclose behavioral traits. It only states 'Update an existing custom HTML ad item' without explaining partial vs full update semantics, return values, required permissions, or any side effects. This is insufficient for an update operation.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, clear sentence that is concise and front-loaded. It avoids unnecessary words, though it could be slightly more informative without losing conciseness.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite the high parameter count (13) and no output schema, the description provides no context about update behavior, return format, or relationship to other tools. It leaves important operational details unspecified, making it incomplete for an agent to use effectively.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema has 100% description coverage for all 13 parameters, so the baseline is 3. The tool description adds no additional parameter information beyond the schema, which is acceptable but does not enhance understanding.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action ('Update') and the resource ('existing custom HTML ad item'), which distinguishes it from create/delete tools. However, it does not differentiate from the sibling tool 'draft_update_custom_html_ad_item', leaving ambiguity about live vs draft scope.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance is provided on when to use this tool versus alternatives. There is no mention of prerequisites, whether this affects live or draft items, or how it differs from the draft update sibling.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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