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adbutler

AdButler MCP Server

Official
by adbutler

create_zone

Create a new ad zone with fixed or dynamic dimensions, then configure targeting, bid floors, and delivery rules for programmatic advertising.

Instructions

Create a new standard zone. Set dimensions to "dynamic" for a dynamic zone (width/height must be 0), or "fixed" (default) for a fixed-size zone.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesZone name
widthNoZone width in pixels (must be 0 if dimensions is "dynamic")
heightNoZone height in pixels (must be 0 if dimensions is "dynamic")
metadataNoCustom metadata key-value pairs
bid_floorNoDefault bid floor for programmatic
pmp_dealsNoAllowed PMP Deal IDs
publisherNoPublisher ID
dimensionsNoZone dimensions type: "fixed" (default) or "dynamic"
min_payoutNoMinimum payout per impression (CPM)
responsiveNoSize behavior
burn_in_hoursNoHours before eCPM confidence
refresh_limitNoTotal times zone will refresh
ad_size_filterNoAd size filter (dynamic zones only)
api_frameworksNoSupported API frameworks for OpenRTB
iab_categoriesNoIAB category descriptors
private_auctionNoWhether auction ignores non-deal bids
unique_deliveryNoServe unique ads on each zone
rtb_placement_idNoOpenRTB tagid identifier
auction_tie_breakNoTie-breaking method for auctions
refresh_frequencyNoInterval in seconds for serving new ads
use_share_of_voiceNoUse "share of voice" as serving strategy
burn_in_impressionsNoImpressions before eCPM confidence
allow_demand_sourcesNoAllow requests to demand endpoints
serve_priority_orderNoPriority order: "weight" or "auction"
optimization_strategyNoZone optimization strategy
ecpm_testing_allowanceNoPercentage for eCPM recalculation testing
allowed_root_native_templatesNoAllowed root native template IDs
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description must carry the behavioral disclosure burden. It explains the constraint that dynamic zones require width/height to be 0, which is a useful behavioral trait, but this information also appears in the schema. The description does not mention permissions, return values, or side effects of creation, leaving gaps in the behavioral transparency.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is exactly two sentences, front-loading the primary action ('Create a new standard zone') and then addressing the key dimension-setting decision. Every clause earns its place; there is no fluff or repetition, and the structure is clean and scannable.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

This is a complex 27-parameter create operation with no output schema and no annotations. The description covers the most important distinction (fixed vs dynamic) but does not mention that 'name' is the only required field, nor what the created zone object looks like in the response. Given the schema's detailed parameter documentation and the tool's relatively high complexity, the description is minimally adequate but incomplete for full orientation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema provides descriptions for 100% of the 27 parameters, so the baseline is 3. The tool description adds the explicit default for 'dimensions' ('fixed') and reiterates the width/height constraint, but it does not add meaning beyond what the schema already documents for other parameters. Overall, the schema does the heavy lifting, and the description adds little extra semantic value.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Create a new standard zone' — a specific verb and resource — and distinguishes this tool from other zone types (email, catalog, vast) by using the qualifier 'standard'. It also highlights the fixed/dynamic dimension modes, which is a key feature of standard zones. However, it does not explicitly name alternative tools as seen in high-scoring examples.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives implicit usage context by referring to 'standard zone', implying this is not for email or catalog zones. It does not explicitly state when to use this tool over alternatives or exclude other zone types. However, it does provide guidance on setting dimensions to 'dynamic' vs 'fixed', which is a contextual usage instruction, though it is parameter-focused rather than tool-selection-focused.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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