create_zone
Create a new ad zone with fixed or dynamic dimensions, then configure targeting, bid floors, and delivery rules for programmatic advertising.
Instructions
Create a new standard zone. Set dimensions to "dynamic" for a dynamic zone (width/height must be 0), or "fixed" (default) for a fixed-size zone.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| name | Yes | Zone name | |
| width | No | Zone width in pixels (must be 0 if dimensions is "dynamic") | |
| height | No | Zone height in pixels (must be 0 if dimensions is "dynamic") | |
| metadata | No | Custom metadata key-value pairs | |
| bid_floor | No | Default bid floor for programmatic | |
| pmp_deals | No | Allowed PMP Deal IDs | |
| publisher | No | Publisher ID | |
| dimensions | No | Zone dimensions type: "fixed" (default) or "dynamic" | |
| min_payout | No | Minimum payout per impression (CPM) | |
| responsive | No | Size behavior | |
| burn_in_hours | No | Hours before eCPM confidence | |
| refresh_limit | No | Total times zone will refresh | |
| ad_size_filter | No | Ad size filter (dynamic zones only) | |
| api_frameworks | No | Supported API frameworks for OpenRTB | |
| iab_categories | No | IAB category descriptors | |
| private_auction | No | Whether auction ignores non-deal bids | |
| unique_delivery | No | Serve unique ads on each zone | |
| rtb_placement_id | No | OpenRTB tagid identifier | |
| auction_tie_break | No | Tie-breaking method for auctions | |
| refresh_frequency | No | Interval in seconds for serving new ads | |
| use_share_of_voice | No | Use "share of voice" as serving strategy | |
| burn_in_impressions | No | Impressions before eCPM confidence | |
| allow_demand_sources | No | Allow requests to demand endpoints | |
| serve_priority_order | No | Priority order: "weight" or "auction" | |
| optimization_strategy | No | Zone optimization strategy | |
| ecpm_testing_allowance | No | Percentage for eCPM recalculation testing | |
| allowed_root_native_templates | No | Allowed root native template IDs |