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adbutler

AdButler MCP Server

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by adbutler

create_rich_media_ad_item

Create a new rich media ad item in AdButler by specifying a creative ID and name, then optionally configure size, click-through URL, tracking pixels, expand direction, and metadata.

Instructions

Create a new rich media ad item

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesAd item name
widthNoAd width in pixels
heightNoAd height in pixels
creativeYesRich media creative ID
locationNoClick-through URL
metadataNoCustom metadata key-value pairs
tracking_pixelNoThird-party tracking pixel URL
tracking_pixelsNoArray of tracking pixel URLs
html_content_belowNoHTML content below the ad item
trusted_redirect_domainsNoTrusted redirect domains
expand_vertical_directionNoVertical expand direction
expand_horizontal_directionNoHorizontal expand direction
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full burden of behavioral disclosure. It simply states 'Create a new rich media ad item' with no mention of side effects, required permissions, whether the creation is draft-only, or what happens after creation. This is insufficient for a mutation tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise (one sentence) and front-loaded, but it is essentially a restatement of the tool name with 'new' added. For a tool with 12 parameters and complex nested objects, a slightly more substantive description would be more appropriate, though there is no wasted wording.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity (12 parameters, required fields, nested objects), this minimal description is inadequate. It does not explain the creation context, return values (no output schema), or relationship to other ad item types, leaving the agent to rely heavily on parameter names and schema descriptions.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the input schema already documents all 12 parameters with individual descriptions. The tool description adds no parameter-specific information, warranting the baseline score of 3.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states a specific verb ('Create') and a specific resource ('rich media ad item'), which distinguishes it from sibling tools like create_image_ad_item or create_custom_html_ad_item. It accurately conveys the tool's primary function without ambiguity.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides no guidance on when to use this tool versus alternatives, nor does it mention any prerequisites or exclusions. An agent would have to infer the intended use from the tool name alone.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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