Skip to main content
Glama
adbutler

AdButler MCP Server

Official
by adbutler

get_display_report

Retrieve display advertising reports with impressions, clicks, and CTR, filterable by zones, campaigns, advertisers, and time periods for performance analysis.

Instructions

Get display advertising report with impressions, clicks, and CTR

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
typeYesReport type: overview, advertiser, publisher, zone, campaign, channel, geo-target, ad-item
zonesNoFilter by zone IDs (comma-separated)
periodYesData grouping period: day, week, month, year
presetNoDate preset: today, last-24-hours, yesterday, this-week, last-week, this-month, last-month, year-to-date, last-year, last-7-days, last-14-days, last-30-days, last-3-months, last-6-months, last-12-months
detailsNoInclude detailed breakdown
summaryNoInclude summary data
timezoneNoTimezone for preset (e.g. "America/New_York")
breakdownNoInclude breakdown data
campaignsNoFilter by campaign IDs (comma-separated)
financialsNoInclude financial data
publishersNoFilter by publisher IDs (comma-separated)
advertisersNoFilter by advertiser IDs (comma-separated)
exclude_channel_statsNoExclude stats from channel-served ads
require_channel_statsNoOnly include stats from channel-served ads
exclude_campaign_ad_itemsNoExclude ad items in campaigns
exclude_publisher_ad_itemsNoExclude ad items directly in zones
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden of behavioral disclosure. It only mentions output metrics (impressions, clicks, CTR) and does not disclose required parameters (type, period), whether filters are needed, pagination behavior, or any side effects. This leaves significant behavioral ambiguity.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, focused sentence that directly states the tool's purpose. It is front-loaded with the verb and resource, and there is zero wasted wording.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The tool has 16 parameters and no annotations or output schema, yet the description provides only a one-line summary. It fails to explain what report types are available (e.g., overview, advertiser, publisher), how filters like zones/campaigns interact, or what the response structure looks like. The absence of these details makes it insufficient for a tool of this complexity.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the baseline is 3. The description adds no parameter-specific meaning beyond the output metrics, but the schema already fully documents all 16 parameters with clear descriptions. Thus, the description neither compensates nor detracts.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool retrieves a display advertising report with impressions, clicks, and CTR, which identifies the resource and key metrics. However, it doesn't distinguish this from other report tools like get_click_details_report or get_geo_summary_report, though 'display advertising' provides some differentiation.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides no guidance on when to use this tool versus alternatives. There are many report-related sibling tools, and this description gives no exclusions or context about what makes this report different or when it should be preferred.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Install Server

Other Tools

Latest Blog Posts

MCP directory API

We provide all the information about MCP servers via our MCP API.

curl -X GET 'https://glama.ai/api/mcp/v1/servers/adbutler/mcp-server'

If you have feedback or need assistance with the MCP directory API, please join our Discord server