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adbutler

AdButler MCP Server

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by adbutler

create_ortb_native_title_asset

Create a title asset for an ORTB native template by providing the template ID and optionally setting a maximum title length for native ad campaigns.

Instructions

Create a new title asset for an ORTB native template

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
lenNoMax length of title
template_idYesORTB native template ID
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full burden of behavioral disclosure. It only says 'Create a new title asset' and provides no additional context about side effects, return value, or required preconditions. This is minimal and adds little beyond the tool name.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, clear sentence with no unnecessary words. It is front-loaded with the verb and resource, making it easy to scan.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a create operation with no output schema, the description should explain what will be returned (e.g., the created asset) or any constraints. It also does not clarify that template_id must reference an existing ORTB native template. The description is too sparse to fully prepare an agent for invoking the tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, as both parameters (len and template_id) have descriptions in the input schema. The description adds no further parameter semantics, so the baseline of 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description uses a specific verb ('Create') and clearly identifies the resource ('a new title asset for an ORTB native template'). It distinguishes from siblings like create_ortb_native_image_asset and update_ortb_native_title_asset by stating exactly what is being created.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance is provided on when to use this tool versus alternatives. It does not mention prerequisites (like needing an existing template) or situations where another operation (e.g., update) would be more appropriate. The description simply restates the action.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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