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adbutler

AdButler MCP Server

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by adbutler

create_rich_media_creative

Create a rich media creative by uploading an HTML5 ZIP file, set its media group, name, and optional description.

Instructions

Create a new rich media creative. The API uses multipart file upload (ZIP for HTML5).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameNoCreative name
groupYesMedia group ID
descriptionNoCreative description
index_file_pathNoPath to index HTML file inside ZIP archive (for HTML5)
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description must carry the full burden of behavioral disclosure. It does mention the multipart file upload requirement, but lacks information about permissions, reversibility, or side effects expected from a create operation.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is appropriately sized with two sentences. The first states the purpose, and the second provides a relevant implementation detail. No wasted words and well front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With 4 parameters, no output schema, and no annotations, the description is minimal and lacks usage guidance, behavioral context, and return value expectations. It is not complete enough for a create operation in a rich API context.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the baseline is 3. The description adds a small detail that the upload is a ZIP for HTML5, which relates to 'index_file_path', but does not significantly enhance understanding of other parameters.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action ('Create a new rich media creative') with a specific verb and resource. It distinguishes from generic 'create_creative' by specifying 'rich media' but doesn't explicitly differentiate from similar operations like 'create_rich_media_ad_item'.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides no guidance on when to use this tool versus alternatives such as 'create_creative' or 'update_rich_media_creative'. The only additional sentence describes the upload mechanism, not usage context or exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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