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adbutler

AdButler MCP Server

Official
by adbutler

create_campaign

Create a new advertising campaign with options for budget limits, advertiser, targeting, scheduling, and custom metadata. Specify daily, weekly, monthly, or lifetime budget.

Instructions

Create a new standard campaign

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesCampaign name
budgetNoBudget limits (daily/weekly/monthly/lifetime)
contractNoContract ID (requires Contract Management add-on)
metadataNoCustom metadata key-value pairs
advertiserNoAdvertiser ID
roadblock_tagsNoTag to link campaign to a roadblock
targeting_sourceNoWhether targeting is set at campaign or ad item level
scheduling_sourceNoWhether scheduling is set at campaign or ad item level
trusted_redirect_domainsNoArray of trusted redirect domains
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden of behavioral disclosure, but it only restates the primary create action. It does not mention side effects, return behavior, permissions, or whether the campaign is created as active or draft.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single concise sentence that immediately states the action and resource. There is no filler or redundant information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite a 9-parameter schema with nested objects and no output schema, the description is only a bare one-liner. It does not explain the 'standard' distinction, setup requirements, or expected response, leaving significant context gaps for a create operation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so all 9 parameters are well-documented in the schema. The description adds no parameter-specific details, but the baseline of 3 applies because the schema handles the heavy lifting.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description 'Create a new standard campaign' uses a specific verb and resource, clearly indicating the action. The word 'standard' helps distinguish this tool from sibling tools like draft_create_campaign and vast_create_campaign.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance is provided on when to use this tool versus alternatives such as draft_create_campaign or vast_create_campaign. There is no mention of prerequisites, typical use cases, or exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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