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adbutler

AdButler MCP Server

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by adbutler

create_image_ad_item

Create a new image banner ad in AdButler by specifying dimensions, creative image or URL, click-through URL, alt text, and tracking pixels.

Instructions

Create a new image ad item (banner)

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesAd item name
widthNoAd width in pixels (defaults to 0)
heightNoAd height in pixels (defaults to 0)
creativeNoImage creative ID (mutually exclusive with creative_url)
locationNoClick-through URL
metadataNoCustom metadata key-value pairs
html_targetNoWindow/frame for destination URL (e.g. "_blank")
creative_urlNoURL to image file — PNG, JPEG, or GIF (mutually exclusive with creative)
html_alt_textNoAlt text for the image
tracking_pixelNoThird-party tracking pixel URL
tracking_pixelsNoArray of tracking pixel URLs
html_content_belowNoHTML content below the ad item
trusted_redirect_domainsNoTrusted redirect domains
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries full responsibility for behavioral disclosure. It only says 'create' which implies mutation, but omits side effects, required parameters, defaults, or return value. For a 13-parameter operation, this is a significant gap.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, front-loaded sentence with no wasted words. While under-specified for the tool's complexity, it is structurally efficient and not padded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given 13 parameters, no annotations, and no output schema, the description is inadequate. It fails to mention required fields, defaults, or when to use this over related tools, leaving the agent under-informed for correct invocation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so baseline is 3. The description adds no parameter-level meaning beyond what the schema already provides, such as defaults or mutual exclusions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool creates a new image ad item, with 'banner' as a clarifying synonym. It distinguishes this from sibling ad-item creation tools (custom HTML, native, rich media) by explicitly naming 'image'.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance is provided for when to use this tool versus alternatives such as draft_create_image_ad_item or create_native_ad_item. The description is purely a purpose statement with no contextual hints or exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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