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adbutler

AdButler MCP Server

Official
by adbutler

create_native_template

Create native ad templates by defining HTML content with variable placeholders and configuring variables with types, making ad content dynamic and reusable.

Instructions

Create a new native ad template with HTML and variable placeholders

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesTemplate name
raw_htmlYesHTML template content with variable placeholders (e.g. "[%title%]")
variablesYesArray of template variables
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full burden of behavioral disclosure. It only states a basic create action, but doesn't mention validation rules, the relationship between variables and raw_html, potential errors, or return behavior. This is minimal.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, front-loaded sentence that communicates the core purpose without any wasted words. It is concise and easy to parse.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the low complexity (3 params) and strong schema coverage, the description is minimally adequate. However, it lacks context about how this tool fits among siblings, such as create_ortb_native_template, and omits any mention of the variables array structure, though the schema covers that. It is sufficient but not rich.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema already provides 100% coverage with detailed descriptions for all parameters, including placeholder examples. The description adds little beyond the schema, only restating the existence of HTML and variable placeholders, so it meets the baseline of 3.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action ('Create') and the resource ('new native ad template'), and adds specificity with 'HTML and variable placeholders.' This distinguishes it from sibling tools like create_ortb_native_template, which would be a different template type.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives no guidance on when to use this tool versus alternatives such as create_ortb_native_template or other template creation tools. There is no mention of prerequisites, exclusions, or scenarios where this tool is appropriate.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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