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adbutler

AdButler MCP Server

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by adbutler

create_ortb_native_template

Create OpenRTB native templates using custom HTML to render native ads.

Instructions

Create a new OpenRTB native template

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameNoORTB native template name
html_templateNoHTML template for rendering the native ad (e.g. "<div>{{title}}</div>")
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden of behavioral disclosure. It only states 'create,' implying a write operation, but gives no information about side effects, required permissions, idempotency, or what happens on success/failure.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, clear sentence with no redundant words. It is appropriately minimal and front-loaded with the key action and resource.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

This is a creation tool with no annotations, no output schema, and a minimal description. The description does not explain the return value, required fields (despite schema marking none as required), or any post-creation behavior. An agent would lack critical information about the outcome of the call.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with both parameters clearly described (name and html_template with an example). The description adds no extra parameter detail, but the schema already provides sufficient semantics, so the baseline of 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action (create) and the resource (OpenRTB native template) with specific domain context. However, it does not differentiate from the sibling tool create_native_template, leaving ambiguity about what makes this template OpenRTB-specific.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No usage context is provided. The description does not explain when to use this tool over create_native_template, whether there are prerequisites, or what scenarios call for an OpenRTB native template.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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