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adbutler

AdButler MCP Server

Official
by adbutler

create_placement

Assign an ad item or campaign to a zone or channel by creating a placement with schedule, targeting, and pricing options.

Instructions

Create a new placement (assign an ad item or campaign to a zone or channel)

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
costNoPricing model: fixed_cost OR cpm/cpc/cpa
zoneNoZone object (required if channel not set; mutually exclusive with channel)
activeNoWhether placement is active (defaults to true)
payoutNoPublisher payout configuration
weightNoRelative delivery weight
channelNoChannel ID (required if zone not set; mutually exclusive with zone)
keywordsNoComma-separated keywords for targeting
priorityNoServing priority level (defaults to "standard")
scheduleYesSchedule ID
geo_targetNoGeotarget ID
list_targetNoList Target ID
serve_methodNoServing system: weight-based or auction-based
advertisementYesAdvertisement object with id and type
share_of_voiceNoShare of voice percentage (required when zone uses share_of_voice)
platform_targetNoPlatform target ID
data_key_target_idNoData Key Target ID (Enterprise only)
contextual_segmentsNoArray of contextual segment IDs
keywords_match_methodNoKeyword matching method
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description must fully disclose behavioral traits. It states the core action but does not mention required permissions, side effects, whether the creation is reversible, or what the response contains. This is a significant gap for a mutation tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single sentence of 15 words, front-loaded with the action. Every word contributes meaning, and the parenthetical clarification adds value without redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

This is a complex tool with 18 parameters, nested objects, mutual exclusions (zone/channel), and no output schema. The description only provides a minimal definition and fails to mention mandatory prerequisites, the requirement for both advertisement and schedule, or what happens after creation. The schema documents parameter rules but the description does not contextualize the overall operation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema fully documents all 18 parameters. The description adds only the high-level concept of a placement, which is not parameter-specific. Baseline 3 is appropriate since the schema does the heavy lifting.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the verb 'Create' and the resource 'placement', and parenthetically defines what a placement does ('assign an ad item or campaign to a zone or channel'). This makes the tool's purpose unambiguous and distinct from read/update/delete operations.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance is provided on when to use this tool versus alternatives like vast_create_placement, draft_create_placement, or vast42_create_placement. The description only states what the tool does, not when it should be preferred or excluded.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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