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ohneben

ActiveCampaign MCP

create_campaign

Create a new campaign record with name and type. Used to add a campaign to your ActiveCampaign account for email sending.

Instructions

🟡 WRITE · creates data · Campaigns · POST /campaign

Create Campaign

Creates a new record. Not idempotent — calling twice may create duplicates.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
bodyNoRequest body (application/json).
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate write (readOnlyHint=false). Description adds value by explicitly noting non-idempotence. However, other behavioral traits (e.g., permissions, side effects) are not disclosed.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Description is extremely concise with two sentences including the emoji prefix and POST path. Every element earns its place with no fluff.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

No output schema and no description of return values or post-creation behavior. For a creation tool, this is incomplete; it lacks information about what the response contains or what happens on success.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Input schema has 100% coverage, so baseline is 3. Description does not add any extra meaning about the parameters (name, type, canSplitContent).

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description clearly states it creates a campaign via POST and mentions it is a write operation. However, it does not differentiate from sibling tools like 'duplicate_campaign' or 'create_or_update_record'.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool versus alternatives. It only states it creates a new record and is not idempotent, but no when/why or exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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