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johnoconnor0

Google Ads MCP Server

by johnoconnor0

google_ads_update_keyword_bid

Update the CPC bid for a specific keyword in a Google Ads ad group. Provide customer ID, ad group ID, criterion ID, and new bid amount.

Instructions

Update keyword CPC bid.

Args: customer_id: Customer ID (without hyphens) ad_group_id: Ad group ID criterion_id: Keyword criterion ID cpc_bid: New CPC bid in currency units (e.g., 1.50 for $1.50)

Returns: Success message

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idYes
ad_group_idYes
criterion_idYes
cpc_bidYes

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden. It only states the update action and return type, but does not disclose whether changes are immediate, require specific permissions, or have any side effects. This is insufficient for a mutation tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is very concise: one line summary, then a clear Args block with each parameter explained in one line, plus a Returns line. Every sentence has value with no fluff.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's simplicity and the presence of an output schema, the description covers the essential parameters and return. However, it lacks behavioral context and usage guidance, making it only minimally complete for the overall task.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Despite 0% schema coverage, the description adds meaningful detail for all four parameters: customer_id (no hyphens), cpc_bid (currency units with example). This clarifies usage beyond the schema's type-only definitions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states 'Update keyword CPC bid' which is a specific verb+resource combination. It clearly distinguishes from sibling tools like google_ads_batch_update_bids or google_ads_update_ad_group_bid that update bids at a different scope.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides no guidance on when to use this tool versus alternatives such as batch updates or other bid-related tools. There is no mention of prerequisites, context, or exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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