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johnoconnor0

Google Ads MCP Server

by johnoconnor0

google_ads_set_device_bid_adjustments

Set bid adjustments for mobile, desktop, and tablet devices. Adjust modifiers from 0.1 to 10.0 to increase or decrease bids based on device type.

Instructions

Set bid adjustments for different device types.

Bid modifiers allow you to increase or decrease bids based on the device used by the searcher. Values range from 0.1 (90% decrease) to 10.0 (900% increase).

Common adjustments:

  • 1.0 = No change (default)

  • 1.5 = Increase bids by 50%

  • 0.7 = Decrease bids by 30%

  • 0.1 = Decrease bids by 90% (effectively pause)

Args: customer_id: Customer ID (without hyphens) campaign_id: Campaign ID mobile_modifier: Bid modifier for mobile devices (0.1 to 10.0) desktop_modifier: Bid modifier for desktop devices (0.1 to 10.0) tablet_modifier: Bid modifier for tablet devices (0.1 to 10.0)

Returns: Success message with applied adjustments

Example: google_ads_set_device_bid_adjustments( customer_id="1234567890", campaign_id="111111111", mobile_modifier=1.3, # Increase mobile bids by 30% desktop_modifier=1.0, # No change for desktop tablet_modifier=0.8 # Decrease tablet bids by 20% )

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idYes
campaign_idYes
mobile_modifierNo
desktop_modifierNo
tablet_modifierNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries full burden. It explains the effect (increase/decrease bids), the range (0.1 to 10.0), and default behavior (1.0 = no change). However, it does not disclose whether it overwrites existing adjustments, required permissions, or error handling for out-of-range values.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise and well-structured: a brief intro, common adjustments list, parameter definitions, return statement, and a clear example. Every sentence adds value, and the layout aids readability.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description covers the tool's purpose, parameters, range, default behavior, and includes an example. It explains what the tool does and returns. It lacks only minor details like error cases or validation, but for a setter tool with a straightforward output, it is quite complete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 0%, but the description lists each parameter with its purpose and valid range (e.g., mobile_modifier: 0.1 to 10.0). The 'Args' section and example add significant meaning beyond the schema, which only provides types and titles.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Set bid adjustments for different device types', using a specific verb and resource. It distinguishes from siblings like 'google_ads_list_bid_adjustments' (list) and 'google_ads_set_ad_schedule_bid_adjustments' (schedule), as well as other set tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explains the purpose and range of bid modifiers, with common examples, but does not explicitly direct when to use this tool over alternatives (e.g., when to set device vs ad schedule adjustments). It implies usage but lacks explicit exclusions or comparisons.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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