google_ads_update_bidding_strategy
Update a portfolio bidding strategy's settings including target CPA, target ROAS, impression share, or name to adjust campaign bidding.
Instructions
Update an existing portfolio bidding strategy's settings.
Args: customer_id: Customer ID (without hyphens) bidding_strategy_id: Bidding strategy ID to update strategy_name: New name for the strategy (optional) target_cpa: New target CPA in currency units (for TARGET_CPA strategies) target_roas: New target ROAS as decimal (for TARGET_ROAS strategies) target_impression_share: New target impression share 0.0-1.0 (for TARGET_IMPRESSION_SHARE) max_cpc_bid: New maximum CPC bid limit (for TARGET_IMPRESSION_SHARE)
Returns: Success message with updated configuration
Example: google_ads_update_bidding_strategy( customer_id="1234567890", bidding_strategy_id="12345", target_cpa=30.00 )
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| customer_id | Yes | ||
| bidding_strategy_id | Yes | ||
| strategy_name | No | ||
| target_cpa | No | ||
| target_roas | No | ||
| target_impression_share | No | ||
| max_cpc_bid | No |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| result | Yes |