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johnoconnor0

Google Ads MCP Server

by johnoconnor0

google_ads_update_ad_status

Change a Google Ads ad's status to enabled, paused, or removed using customer, ad group, and ad IDs.

Instructions

Update ad status (enable, pause, or remove).

Args: customer_id: Customer ID (without hyphens) ad_group_id: Ad group ID ad_id: Ad ID status: New status (ENABLED, PAUSED, or REMOVED)

Returns: Success message

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idYes
ad_group_idYes
ad_idYes
statusYes

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries full burden but only states 'Update ad status' without disclosing effects, permanence, permissions, or side effects of the status change.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise with a clear summary and bulleted arguments. The return value 'Success message' is vague but acceptable for a simple update.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the presence of an output schema (not shown), the description is adequate for a simple mutation tool but lacks details on error handling, id formats beyond customer_id, and prerequisites.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Despite 0% schema coverage, the description explains customer_id format (without hyphens) and valid status values (ENABLED, PAUSED, REMOVED), adding meaning beyond the schema's titles.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Update ad status (enable, pause, or remove)' which specifies the verb and resource. It distinguishes itself from sibling tools like google_ads_bulk_update_ad_status by being a single ad update.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool vs alternatives such as bulk update or other ad modification tools. Does not mention prerequisites or exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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