google_ads_create_user_list
Create remarketing audiences in Google Ads using CRM data or website URL rules to target specific user groups.
Instructions
Create a remarketing user list (audience).
User lists allow you to target specific groups of users based on their interactions with your business. Types include:
CRMBASED: Customer Match lists (email, phone, address)
RULE_BASED: Website visitors matching URL patterns
Args: customer_id: Customer ID (without hyphens) list_name: Name for the user list (e.g., "Newsletter Subscribers") description: Optional description membership_days: How long users stay in the list (1-540 days, default: 540) list_type: Type of list (CRMBASED or RULE_BASED) url_contains: For RULE_BASED lists, URL patterns to match (OR logic). e.g. ["arcadium.com.au"] or ["/escape-rooms", "/pricing"]
Returns: Success message with user list ID
Example: google_ads_create_user_list( customer_id="1234567890", list_name="All Site Visitors", description="All visitors to our website", membership_days=90, list_type="RULE_BASED", url_contains=["example.com"] )
Note: RULE_BASED lists require remarketing tags on your website/app.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| customer_id | Yes | ||
| list_name | Yes | ||
| description | No | ||
| membership_days | No | ||
| list_type | No | CRMBASED | |
| url_contains | No |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| result | Yes |