google_ads_app_conversions
Get app conversion data broken down by install, purchase, action, and engagement categories to understand campaign performance drivers.
Instructions
Get detailed app conversion data by conversion type.
Retrieves app install and in-app engagement conversions broken down by conversion action and category. Useful for understanding which conversion events are driving campaign performance.
Args: customer_id: Google Ads customer ID (10 digits, no hyphens) campaign_id: Optional campaign ID to filter (returns all if not specified) date_range: Date range - LAST_7_DAYS, LAST_30_DAYS, LAST_90_DAYS, etc.
Returns: Dictionary with app conversion data including: - campaigns: Campaign-level conversion breakdown - by_type: Aggregated conversions by category - total_campaigns: Number of campaigns with conversion data
Example:
Get conversion breakdown for all app campaigns:
google_ads_app_conversions(
customer_id="1234567890",
date_range="LAST_30_DAYS"
)
Conversion Categories: - App Installs: First-time app installations - In-App Purchases: Purchases made within the app - In-App Actions: Custom conversion events (level completed, item viewed, etc.) - App Engagement: Session starts, time in app, etc.
Notes: - Requires Firebase or third-party SDK integration for in-app tracking - Install conversions are automatically tracked - In-app conversions require SDK implementation
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| customer_id | Yes | ||
| campaign_id | No | ||
| date_range | No | LAST_30_DAYS |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| result | Yes |