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johnoconnor0

Google Ads MCP Server

by johnoconnor0

google_ads_get_keyword_performance

Retrieve keyword performance metrics for Google Ads campaigns. Filter by ad group and date range to analyze and optimize your keywords.

Instructions

Get keyword performance metrics.

Args: customer_id: Customer ID (without hyphens) ad_group_id: Optional ad group ID to filter by date_range: Date range (TODAY, YESTERDAY, LAST_7_DAYS, LAST_30_DAYS, etc.)

Returns: Keyword performance report

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idYes
ad_group_idNo
date_rangeNoLAST_30_DAYS

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations provided. The description implies a read operation but does not explicitly state safety, rate limits, or other behavioral traits. It lacks transparency about data freshness or scope.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The docstring is concise and structured with Args/Returns sections, but it is not front-loaded with a clear one-sentence purpose. The format is typical for Python but could be improved for AI consumption.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With 0% schema coverage and no annotations, the description should compensate but remains minimal. It does not explain what metrics are included, data aggregation, or output format, leaving gaps despite the presence of an output schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The description adds value beyond the bare schema by specifying format for customer_id, optionality for ad_group_id, and examples for date_range. However, it does not list all possible date_range values or explain the return structure.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

Describes the tool as getting 'keyword performance metrics', which is a specific verb and resource. However, it does not differentiate from sibling tools like `get_keyword_quality_score` or `list_keywords` that also deal with keywords.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool versus alternatives. There is no mention of prerequisites, limitations, or specific contexts where this tool is appropriate.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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