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johnoconnor0

Google Ads MCP Server

by johnoconnor0

google_ads_export_to_csv

Export Google Ads account structure to CSV format. Choose to export campaigns or keywords, optionally filtered by campaign ID.

Instructions

Export account structure to CSV format.

Args: customer_id: Google Ads customer ID (10 digits, no hyphens) entity_type: Type to export (campaigns, keywords) campaign_id: Optional campaign ID filter (for keywords export)

Returns: CSV formatted data

Example: google_ads_export_to_csv( customer_id="1234567890", entity_type="campaigns" )

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idYes
entity_typeYes
campaign_idNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided; the description does not disclose side effects, permissions, or whether the operation is read-only. It explains parameters but lacks behavioral depth beyond the export action.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise and well-structured with an Args section, Returns clarification, and an example. Every sentence adds value without redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's simplicity (3 parameters, no nested objects, output schema exists), the description is complete. It specifies return type (CSV formatted data) and provides a usage example, though output structure details are left to the schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 0% schema description coverage, the description fully explains each parameter: customer_id format (10 digits, no hyphens), entity_type values (campaigns, keywords), and campaign_id as optional filter. This adds significant meaning beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool exports account structure to CSV, specifies entity types (campaigns, keywords) and optional campaign filter, distinguishing it from sibling tools like import_from_csv or get_campaign_details.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage for exporting structured data to CSV, and the sibling set suggests alternatives for importing or viewing details, but it does not explicitly state when not to use or compare with other tools.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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