google_ads_app_performance
Retrieve key performance indicators for App campaigns, including impressions, clicks, conversions, and cost data, with optional date range filtering.
Instructions
Get performance metrics for App campaigns.
Retrieves key performance indicators for app campaigns including impressions, clicks, conversions (installs), and cost data.
Args: customer_id: Google Ads customer ID (10 digits, no hyphens) campaign_id: Optional campaign ID to filter (returns all if not specified) date_range: Date range - LAST_7_DAYS, LAST_30_DAYS, LAST_90_DAYS, etc.
Returns: Dictionary with app campaign performance data including: - campaigns: List of campaign metrics - total_campaigns: Number of app campaigns
Example:
Get performance for all app campaigns in the last 30 days:
google_ads_app_performance(
customer_id="1234567890",
date_range="LAST_30_DAYS"
)
Metrics Included: - Impressions: Ad views across all networks - Clicks: User clicks - CTR: Click-through rate - Cost: Total spend - Conversions: App installs or in-app actions - Conversion Value: Value of conversions - Cost per Conversion: Average cost for each conversion
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| customer_id | Yes | ||
| campaign_id | No | ||
| date_range | No | LAST_30_DAYS |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| result | Yes |