Google Ads MCP Server
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- FlicenseNot gradedqualityCmaintenanceEnables comprehensive management of Google Ads campaigns through natural language, including campaign creation, ad group management, keyword operations, Performance Max campaigns, conversion tracking, and performance insights with support for multiple accounts.4-
- AlicenseBqualityCmaintenanceEnables full read/write control of Google Ads accounts—managing campaigns, ad groups, ads, keywords, Performance Max, budgets, targeting, and performance reporting through natural language. Supports Search, Display, Video, and Demand Gen campaign types with flexible GAQL querying and comprehensive reporting.471Apache 2.0
- AlicenseNot gradedqualityCmaintenanceEnables full Google Ads management through natural language, including reading campaigns, performance, ROAS, keywords, and search terms, as well as pausing, enabling, removing, and creating campaigns, ad groups, ads, keywords, budgets, and responsive search ads.MIT
- AlicenseNot gradedqualityDmaintenanceProvides comprehensive access to Google Ads API v20, enabling AI assistants to manage campaigns, accounts, assets, and reporting through natural language. It features automatic retry logic, GAQL query support, and advanced functionality for Performance Max and Demand Gen campaigns.11MIT
- AlicenseNot gradedqualityNot gradedmaintenanceEnables comprehensive Google Ads campaign management and analytics through the Google Ads API. Supports querying campaigns, ad groups, keywords, performance metrics, and executing custom GAQL queries with token-efficient implementation.-
- AlicenseNot gradedqualityCmaintenanceEnables natural-language analysis and management of Google Ads accounts, campaigns, keywords, budgets, and performance metrics through Claude.MIT
TDQS
Scored across 142 tools
Most tools have clear, distinct purposes with good descriptions, but there is overlap among multiple status update tools (batch_status_change, bulk_update_ad_group_status, update_ad_group_status, etc.) and among various performance report tools that operate at different levels.
Tool names consistently use the `google_ads_verb_noun` pattern, with only minor deviations like `google_ads_recommendations` alongside `google_ads_get_recommendations`. The naming is clear and predictable overall.
142 tools is very large but justified by the complexity of Google Ads. However, there is significant redundancy (e.g., multiple ways to update status) that could be consolidated, making the count feel excessive for an MCP server.
The tool surface covers nearly all major areas of Google Ads management, including campaigns, ad groups, keywords, extensions, conversions, recommendations, and shopping. Minor gaps exist, such as lack of tools for listing/updating ad extensions beyond creation.