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johnoconnor0

Google Ads MCP Server

by johnoconnor0

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      Enables comprehensive management of Google Ads campaigns through natural language, including campaign creation, ad group management, keyword operations, Performance Max campaigns, conversion tracking, and performance insights with support for multiple accounts.
      4
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    • A
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      Enables full read/write control of Google Ads accounts—managing campaigns, ad groups, ads, keywords, Performance Max, budgets, targeting, and performance reporting through natural language. Supports Search, Display, Video, and Demand Gen campaign types with flexible GAQL querying and comprehensive reporting.
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      Enables full Google Ads management through natural language, including reading campaigns, performance, ROAS, keywords, and search terms, as well as pausing, enabling, removing, and creating campaigns, ad groups, ads, keywords, budgets, and responsive search ads.
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    • A
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      Provides comprehensive access to Google Ads API v20, enabling AI assistants to manage campaigns, accounts, assets, and reporting through natural language. It features automatic retry logic, GAQL query support, and advanced functionality for Performance Max and Demand Gen campaigns.
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    • A
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      maintenance
      Enables comprehensive Google Ads campaign management and analytics through the Google Ads API. Supports querying campaigns, ad groups, keywords, performance metrics, and executing custom GAQL queries with token-efficient implementation.
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    • A
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    TDQS

    B3.4/5.0

    Scored across 142 tools

    Disambiguation4/5

    Most tools have clear, distinct purposes with good descriptions, but there is overlap among multiple status update tools (batch_status_change, bulk_update_ad_group_status, update_ad_group_status, etc.) and among various performance report tools that operate at different levels.

    Naming Consistency4/5

    Tool names consistently use the `google_ads_verb_noun` pattern, with only minor deviations like `google_ads_recommendations` alongside `google_ads_get_recommendations`. The naming is clear and predictable overall.

    Tool Count3/5

    142 tools is very large but justified by the complexity of Google Ads. However, there is significant redundancy (e.g., multiple ways to update status) that could be consolidated, making the count feel excessive for an MCP server.

    Completeness4/5

    The tool surface covers nearly all major areas of Google Ads management, including campaigns, ad groups, keywords, extensions, conversions, recommendations, and shopping. Minor gaps exist, such as lack of tools for listing/updating ad extensions beyond creation.

    Maintenance

    ActivityActive
    ResponsivenessNo issues