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johnoconnor0

Google Ads MCP Server

by johnoconnor0

google_ads_account_performance

Retrieve account-level Google Ads performance metrics including impressions, clicks, cost, conversions, and impression share for a specified date range.

Instructions

Get account-level performance overview.

Provides high-level metrics for the entire Google Ads account including impressions, clicks, cost, conversions, and impression share.

Args: customer_id: Customer ID (without hyphens) date_range: Date range (TODAY, YESTERDAY, LAST_7_DAYS, LAST_30_DAYS, etc.)

Returns: Account performance metrics

Example: google_ads_account_performance( customer_id="1234567890", date_range="LAST_30_DAYS" )

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idYes
date_rangeNoLAST_30_DAYS

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, and the description does not disclose behavioral traits such as idempotency, rate limits, or authorization requirements. It only states that it returns metrics, which implies a read-only operation.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise with a clear header, metric list, parameter info, return type, and an example. Every sentence serves a purpose.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description covers the tool's purpose, key parameters, and provides an example. It does not mention the output schema structure, but an output schema exists. The date_range default is in the schema but not in the description.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The description includes an Args section with clear explanations for `customer_id` (no hyphens) and `date_range` (with example values like 'LAST_30_DAYS'). Since schema coverage is 0%, the description adds significant value.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Get account-level performance overview' and lists specific metrics, distinguishing it from campaign-level or ad-level tools. However, it does not explicitly contrast with sibling tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description does not provide guidance on when to use this tool versus alternatives like `google_ads_campaign_performance`. It only describes what it does.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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