Pinterest audience insights
pinterest_audience_insightsReveal Pinterest audience's interests and demographics with affinity indices to compare your total, engaged, and baseline audiences for creative briefs.
Instructions
WHO the Pinterest audience IS, rather than what it did — interest categories each carrying an affinity INDEX, plus demographics (ages, countries, devices, genders, metros). Three audiences: YOUR_TOTAL_AUDIENCE, YOUR_ENGAGED_AUDIENCE, and PINTEREST_TOTAL_AUDIENCE as the baseline to compare the other two against. This is an input to a creative brief, not a performance report. SAY THIS WHEN REPORTING: an affinity index is how much MORE likely this audience is to engage with a category than Pinterest’s baseline — it is a comparison, never a count — and when Pinterest flags size_is_upper_bound the audience size is an upper bound, not a measurement. There is no date range: Pinterest returns its current snapshot and names the date it is for. Read-only, 0 credits.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| adAccountId | No | ||
| insightType | No | default YOUR_TOTAL_AUDIENCE |