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hermoso-ai

Hermoso

Official

The hook + setting libraries, and which hooks are working

list_hooks
Read-only

Lists curated visual scroll-stop hooks with measured traction per hook, letting you choose deliberately before planning an ad and verify which hooks land after publishing.

Instructions

The curated menu of VISUAL scroll-stop HOOKS (how an ad opens) and SETTINGS (where it is staged) that plan_ad and render_ad accept, PLUS this brand's measured traction per hook. Call it before planning an ad to pick a hook deliberately instead of letting the model improvise one, and call it after publishing to see which ones are actually landing. Three things it will not do: it never recommends a hook from thin data — a verdict is SUPPRESSED below 5 measured posts and the reason is stated; it never compares across channels; and it reports hooks you have NEVER TRIED as a fact, not as advice, because 'you haven't tried this' is an observation and 'you should' would be a verdict drawn from zero data. A hook marked unusable in this brief says WHY (an on-screen-text hook cannot ride an authentic/UGC render, which carries zero on-screen text). Read-only, 0 credits.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
tierNoproduct tier, used with category — changes the FINISH of the room, never the room. Default premium.
channelNorestrict the performance half to one channel (facebook, instagram, threads, x, linkedin, youtube, tiktok, reddit, pinterest)
categoryNothe product category (e.g. 'skincare serum', 'protein powder', 'sunglasses') — returns the setting our Location x Tier matrix puts that category in, with the reason
authenticNotrue if the planned ad is an authentic/UGC/creator-register render — on-screen-text hooks are then reported unusable, with the reason
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description goes beyond the readOnlyHint annotation by explaining dynamic behavior: verdict suppression below 5 measured posts with reason, no cross-channel comparison, and treatment of never-tried hooks as observation not advice. It also explains why hooks are marked unusable (on-screen-text hooks incompatible with authentic renders). These are valuable behavioral details not conveyed by annotations alone.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single long paragraph but is dense and front-loaded with the core purpose. Each sentence adds meaningful content (what it returns, when to call it, limitations, behavior). It could be broken into more readable bullets, but it is not wastefully verbose relative to the complexity it explains.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a read-only lookup tool with 4 optional parameters and no output schema, the description fully covers what an agent needs: what it returns (menu, settings, traction), how the verdicts are gated, which params affect what, and its place in the ad-planning workflow. Nothing essential is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema descriptions cover all 4 parameters, so baseline is 3. The prose adds context: tier changes the 'FINISH of the room' and authentic flag makes on-screen-text hooks 'unusable with the reason.' This clarifies the interaction between parameters and the tool's output, going beyond the schema. Slight deduction for not elaborating the category parameter more explicitly, but it's adequately covered.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a precise purpose: a curated menu of visual scroll-stop hooks and settings, with measured traction, that plan_ad and render_ad accept. It names the consumers and differentiates itself from other tools by being a deliberate selection aid rather than an improvisation tool. It is clear what the tool does and its scope is explicit.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly states when to call it: 'before planning an ad' and 'after publishing,' giving concrete usage timing. It also lists three things it will not do (no recommendation from thin data, no cross-channel comparison, never-tried hooks reported as fact not advice), which effectively tells the agent what not to expect and when to avoid using it. This is excellent guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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