Plan an ad concept
plan_adConvert a brand and product brief into a complete ad concept: copy variants, an image prompt or video storyboard, and the model IDs to render.
Instructions
Creative director: turn a brand + product/brief into a finished ad CONCEPT — copy variants (headline/primary/cta) plus an image_concept.prompt OR a video_storyboard, with the resolved recipe + the model ids to render with. Renders nothing; chain its output into generate_image / generate_video. THE USER’S EXPLICIT LENGTH IS SOVEREIGN: when they name a duration ("a 30 second ad", "make it 45s"), pass it as durationSeconds — the board is then AUTHORED to that length (its scenes sum to it) and render_ad renders it as one clip or stitched acts accordingly. Leaving it out lets the planner pick its own default, which is how an explicit ask silently becomes a 15s spot. Spends credits.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| hook | No | force the VISUAL scroll-stop mechanic the opening beat is built on — a hook id from list_hooks (e.g. "direct_callout", "mid_problem", "macro_asmr"). Omit to let the planner pick. A hook that cannot be delivered in this brief is DROPPED with the reason rather than rendered wrongly — an on-screen-text hook on an authentic/UGC ad is the one that bites, because that register carries zero on-screen text. | |
| brand | No | brand name, or a brand profile object {name,domain,category,palette,products,…}. OMIT to use the workspace’s SAVED brand + memory automatically (see get_brand); use draft_brand to onboard a new one | |
| draft | No | ONLY after a video refusal that offered a light draft: the {model, durationSeconds} it named. The plan is then authored to that length and priced on that model. Never invent one — a video the account cannot cover is refused BEFORE planning with the three options (image / add credits / this draft when one fits), and the user chooses. | |
| format | No | 'image', 'video', or 'auto' when unspecified | |
| recipe | No | a recipe id from hermoso_capabilities to force an archetype | |
| product | Yes | what to advertise + any angle/offer the user specified | |
| setting | No | force the WHERE — a setting id from list_hooks (e.g. "kitchen", "gym", or a surreal one like "volcano_rim" / "airplane_wing", which are played 100% straight and never acknowledged). Omit for a neutral setting. | |
| language | No | output language for the ad copy (e.g. Spanish) — default English | |
| reference | No | a reference to clone: an ad-library link (Facebook Ad Library, LinkedIn Ad Library, Google Ads Transparency — its real copy/advertiser are fetched) OR a VIDEO link — a TikTok, Instagram Reel, Facebook video, X post, YouTube Short/video or a direct video file — which is WATCHED first (frames + voiceover/on-screen-text transcript) so the concept keeps its hook, structure and pacing. To remake one video for this brand at its own length, clone_video is the direct tool | |
| durationSeconds | No | VIDEO ONLY — the total spot length the user explicitly asked for, in seconds, copied verbatim (30 for "a 30 second ad"). The planner authors the storyboard TO it: the scenes’ seconds sum to it and the script is word-budgeted for it. Supported range 4–180; anything outside is CLAMPED to it (the reply says so). A length that fits ONE clip of the render model renders as a single continuous pass; anything longer is STITCHED from acts filled to that model’s clip maximum with the remainder last (on a 15s-clip model, 40 -> 15+15+10 and 17 -> 13+4) — never time-compressed. The maximum is the model’s own: 15s on most, 30s on the longest-clip model, so a 30s ad can be one unbroken take rather than two acts. Omit when the user named no length; do NOT pass a guess, an omitted value keeps the recipe-aware default. |