Insights for one Facebook/Instagram post
meta_post_insightsGet per-post organic metrics on Facebook and Instagram: views, reach, clicks, reactions, watch time. Use to spot high-earning posts before turning them into paid ads. Missing values shown as MISSING.
Instructions
Performance for a single organic post — on Facebook views/reach (post_media_view, post_total_media_view_unique — Meta’s own replacements for the retired impressions family), clicks, reactions and video watch time; on Instagram views, reach, likes, comments, saves, shares, total interactions and (where the media type has them) follows, profile visits, story navigation and reel watch time. Use it to find which organic posts earned their reach before turning one into a paid ad. A metric Meta returns no value for is reported by name as MISSING — never read it as zero.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| pageId | No | Page id — omit when only one Page is connected | |
| postId | Yes | post/media id returned by post_to_meta | |
| target | No | which metric set to ask for (default facebook) |