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shinypebble

microsoft-ads-mcp

by shinypebble

update_responsive_search_ad

Update specific fields of an existing Responsive Search Ad, such as final URL or ad copy, without recreating the ad.

Instructions

Update an existing Responsive Search Ad in place. Only the fields you pass change.

Use this to repoint a Final URL or refresh copy without recreating the ad.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
ad_idYesThe ad id (from get_ads).
path1NoNew display URL path 1 (max 15 chars).
path2NoNew display URL path 2 (max 15 chars).
statusNo"Active" or "Paused".
final_urlNoNew landing page URL.
headlinesNoReplacement headlines (3-15; truncated to 30 chars each).
ad_group_idYesThe parent ad group id.
descriptionsNoReplacement descriptions (2-4; truncated to 90 chars each).
final_url_suffixNoFinal URL suffix appended to landing-page URLs.
tracking_url_templateNoTracking template for this ad's URLs.
url_custom_parametersNo{key: value} URL custom parameters, referenced in templates/suffixes as {_key}.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
okYes
idsNo
messageYes
partial_errorsNo
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate readOnlyHint=false, and the description adds that 'Only the fields you pass change,' which clarifies partial update behavior beyond what annotations provide.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, front-loaded with purpose, no unnecessary words. Every sentence adds value.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the full schema coverage and output schema presence, the description is adequate. It covers the main intent and use cases, though it could mention return values or error handling.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already documents all parameters. The description does not add meaning beyond the schema, meeting the baseline of 3.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description clearly states it updates an existing Responsive Search Ad, with specific verb 'update' and resource 'Responsive Search Ad'. It distinguishes from siblings like create_responsive_search_ad and delete_ad by implying modification in place.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicit use cases are given: 'repoint a Final URL or refresh copy without recreating the ad.' While it doesn't explicitly list when not to use, the context and sibling tools imply alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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