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shinypebble

microsoft-ads-mcp

by shinypebble

create_ad_group

Create a paused ad group in a Microsoft Advertising campaign, specifying name, bid, network, language, and tracking options.

Instructions

Create an ad group (PAUSED) in a campaign.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesAd group name.
cpc_bidNoDefault CPC bid in account currency (default 1.0).
networkNoAd distribution (where the ad group serves). Omit to inherit Microsoft's default. "OwnedAndOperatedAndSyndicatedSearch" = the entire Microsoft Advertising Network (Microsoft sites + all syndicated partners); "OwnedAndOperatedOnly" = Microsoft sites and select traffic (a quality-screened partner subset).
languageNoAd group language (required by Microsoft; default "English").English
campaign_idYesThe parent campaign id.
final_url_suffixNoOptional Final URL suffix appended to landing-page URLs.
tracking_url_templateNoOptional tracking template for URLs in the ad group.
url_custom_parametersNoOptional {key: value} URL custom parameters, referenced in templates/suffixes as {_key}.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
okYes
idsNo
messageYes
partial_errorsNo
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description discloses the initial paused state, which adds value beyond the annotation (readOnlyHint=false). However, it does not mention other behaviors like validation requirements, side effects, or auth needs.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single sentence that conveys the core purpose without any unnecessary words. It is well-structured and front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given that there is an output schema and the tool is relatively simple (create with 2 required parameters), the description is complete enough. It could mention activation after creation but is adequate.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so baseline is 3. The description adds no extra parameter details beyond what the schema already provides; it only mentions the initial state.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action 'Create an ad group (PAUSED)' with the resource and an important initial state. It distinguishes from sibling tools like update_ad_group or delete_ad_group.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage for creating a new ad group but does not provide explicit when-to-use or when-not-to-use guidance, nor does it mention alternatives or prerequisites.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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