microsoft-ads-mcp
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- AlicenseAqualityDmaintenanceMCP server for Google Ads API — 22 tools for campaigns, keywords, RSAs, assets, audiences, geo/device performance, impression share, auction insights, and budget pacing. Community edition with B2B/agency-focused tooling beyond the official Google MCP.22331MIT
TDQS
Scored across 66 tools
Most tools have distinct purposes, with clear CRUD patterns for each entity. A few tools like get_effective_url_settings and get_account_url_options are closely related but well-differentiated in descriptions. Overall, an agent can reliably distinguish tools.
All tool names follow a consistent verb_noun pattern using snake_case. Examples include search_accounts, get_campaigns, create_campaign, delete_campaign, add_negative_keywords. No mixing of conventions.
66 tools is on the higher end, but given the comprehensive coverage of Microsoft Advertising (campaigns, ad groups, keywords, ads, extensions, conversion goals, reports, etc.), the count is borderline. It may be slightly heavy but not excessive.
The tool set covers a wide range of operations: account management, CRUD for campaigns, ad groups, keywords, ads, extensions, conversion goals, location targeting, ad schedules, device adjustments, reports, and bulk operations. Minor gaps exist (e.g., no single entity getters), but core workflows are well-supported.