estimate_keyword_bids
Get estimated first-page bids for keywords, including min bid, average CPC, CTR, and weekly performance ranges, to inform bid optimization in Microsoft Advertising.
Instructions
Estimate the bid to reach the first page (or mainline) for keywords -- the "estimated first page bid" from Keyword Planner.
For each keyword, returns one estimate per match type: estimated_min_bid (the headline
first-page/mainline bid) plus modeled average CPC, CTR, and weekly clicks/impressions/cost
ranges. Estimates are account-scoped and may be null where Microsoft has no data.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| keywords | Yes | Keyword texts to price, e.g. ["running shoes", "trail running shoes"]. | |
| language | No | Language name for the estimate, e.g. "English" (optional). | |
| match_types | No | Subset of ["Broad", "Phrase", "Exact"]; defaults to ["Exact"]. | |
| location_ids | No | Microsoft location ids to scope demand to (optional). | |
| currency_code | No | ISO currency for the bids (e.g. "USD"); defaults to the account currency. | |
| target_position | No | "FirstPage" (default), "MainLine", or "MainLine1" (top ad slot). | FirstPage |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| result | Yes |