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shinypebble

microsoft-ads-mcp

by shinypebble

get_account_url_options

Read-only

Retrieve account-level tracking template and msclkid auto-tagging to verify inherited click tracking configuration.

Instructions

Read the account-level URL tracking / tracking template that every campaign inherits.

This is the account-level URL options: the tracking template (tracking URL template), Final URL suffix, msclkid auto-tagging, and parallel tracking that per-campaign, ad-group, ad, and keyword values inherit. Those per-entity values are typically blank and inherit from here, so this answers "where is the tracking template set?" and how UTM / msclkid click tracking is configured -- check this (not just the entity hierarchy) to confirm how clicks are tracked. msclkid_auto_tagging_enabled is what appends the Microsoft Click ID (msclkid) for conversion attribution. Confirm these before activating paused campaigns. To see the resolved (effective) value for a specific campaign or ad group and which level set it, see get_effective_url_settings; to change these, see set_account_url_options.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
final_url_suffixNo
tracking_url_templateNo
ad_click_parallel_trackingNo
msclkid_auto_tagging_enabledNo
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description aligns with readOnlyHint=true by starting with 'Read.' It adds behavioral context beyond annotations, explaining that per-entity values typically inherit from account level and that msclkid_auto_tagging_enabled appends the Microsoft Click ID. No contradictions with annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise yet comprehensive, front-loading the main purpose and then detailing components and usage guidance. Every sentence adds value without redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given zero parameters, an output schema exists, and annotations are clear, the description fully explains what the tool returns (tracking template, final URL suffix, msclkid auto-tagging, parallel tracking) and why it matters.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema has zero parameters, so the description cannot add parameter-level meaning. Baseline for 0 parameters is 4, and the description provides no parameter info, which is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool reads account-level URL tracking settings, listing specific components (tracking template, final URL suffix, msclkid auto-tagging, parallel tracking). It distinguishes from sibling tools like get_effective_url_settings and set_account_url_options by name and purpose.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly states when to use this tool: to answer 'where is the tracking template set?' and to confirm tracking configuration before activating paused campaigns. It also provides exclusions and alternatives: for resolved values, use get_effective_url_settings; to change, use set_account_url_options.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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