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shinypebble

microsoft-ads-mcp

by shinypebble

add_structured_snippet_extension

Create structured snippet extensions for Microsoft Ads. Provide a predefined header and 3-10 values, and optionally attach to a campaign or ad group.

Instructions

Create a structured snippet extension and optionally attach it to a campaign/ad group.

A structured snippet is a header followed by a short list of values (e.g. header "Brands" with values ["Acme", "Globex", "Initech"]).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
headerYesThe snippet header. Must be one of Microsoft's predefined headers (e.g. "Amenities", "Brands", "Courses", "Degree programs", "Destinations", "Featured hotels", "Insurance coverage", "Languages", "Models", "Neighborhoods", "Service catalog", "Shows", "Styles", "Types"); an unrecognized header is rejected.
valuesYes3 to 10 snippet values, each shown after the header (max 25 chars each).
entity_idNoCampaign or ad group id to associate it with (omit to create unattached).
association_typeNo"Campaign" or "AdGroup" (default "Campaign").Campaign

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
okYes
idsNo
messageYes
partial_errorsNo
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations indicate readOnlyHint=false, consistent with 'Create'. The description adds optional attachment context but no further behavioral traits like required permissions or side effects. Adequate but minimal given no annotation contradiction.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two short sentences front-loaded with main action. The example is helpful but not strictly necessary; still compact with no wasted words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given output schema exists and schema descriptions are thorough, the description is complete for a create operation. It lacks mention of authentication context, but that is likely shared across sibling tools.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with detailed parameter descriptions. The description adds an example but does not provide additional semantic meaning beyond the schema, so baseline 3.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the verb 'Create' and the resource 'structured snippet extension', and optionally attaching to campaign/ad group. It distinguishes from siblings like update_structured_snippet_extension and other add_* extensions by specific naming.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage for creating new extensions but does not explicitly state when to use this vs. alternatives (e.g., update). No exclusions or prerequisites mentioned.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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