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shinypebble

microsoft-ads-mcp

by shinypebble

add_callout_extension

Add callout text to Microsoft Ads campaigns or ad groups. Optionally attach to a specific entity to highlight promotions or unique features.

Instructions

Create a callout extension and optionally attach it to a campaign or ad group.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
textYesCallout text (max 25 chars).
entity_idNoCampaign or ad group id to associate it with (omit to create unattached).
association_typeNo"Campaign" or "AdGroup" (default "Campaign").Campaign

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
okYes
idsNo
messageYes
partial_errorsNo
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate mutation (readOnlyHint=false). The description adds behavioral detail about optional attachment to a campaign or ad group, but does not disclose potential side effects, idempotency, or limits beyond what the annotations convey.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single, concise sentence that covers the core functionality with no extraneous words. Front-loaded with the primary action.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The tool is simple with 3 parameters and an output schema exists, so the description is largely adequate. However, it could mention that callout extensions are a type of ad extension and that there might be limits, but these are not critical gaps.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with parameter descriptions already present. The description adds no new parameter-level information beyond what the schema provides, so it meets the baseline.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action ('Create') and the resource ('callout extension'), and it distinguishes the tool from sibling tools that create other extension types like sitelinks or structured snippets.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description does not provide explicit guidance on when to use this tool versus alternatives (e.g., other extension types), nor does it mention prerequisites or when not to use it. The usage context is implied but not clarified.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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