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shinypebble

microsoft-ads-mcp

by shinypebble

create_campaign

Create a search campaign in Microsoft Advertising with a specified name and daily budget. The campaign is created paused to ensure safety before activation.

Instructions

Create a Search campaign (PAUSED by default for safety).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesCampaign name.
max_cpcNoOptional Maximum CPC limit (account currency) for MaxClicks / MaxConversions / TargetCpa / MaxConversionValue / TargetRoas. Not valid for EnhancedCpc / ManualCpc.
target_cpaNoTarget CPA (account currency) for TargetCpa / MaxConversions.
descriptionNoOptional description.
target_roasNoTarget ROAS for TargetRoas / MaxConversionValue.
daily_budgetYesDaily budget in account currency.
final_url_suffixNoOptional Final URL suffix appended to landing-page URLs.
bid_strategy_typeNoThe campaign's inline bid strategy. Omit to inherit Microsoft's default (EnhancedCpc). One of "EnhancedCpc", "ManualCpc", "MaxClicks", "MaxConversions", "TargetCpa", "MaxConversionValue", "TargetRoas".
tracking_url_templateNoOptional tracking template applied to all URLs in the campaign (e.g. "{lpurl}?utm_source=bing").
url_custom_parametersNoOptional {key: value} URL custom parameters, referenced in templates/suffixes as {_key} (e.g. {"src": "bing"}).

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
okYes
idsNo
messageYes
partial_errorsNo
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only indicate readOnlyHint=false. The description adds value by disclosing that the campaign is created in a PAUSED state for safety, a behavioral trait important for the agent to know.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single sentence, front-loaded with the core action, and contains no unnecessary words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity (10 parameters, output schema exists), the description is minimal but covers the essential action and the paused default. The output schema likely provides return details, so the description is adequate but not rich.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with all parameters described. The description does not add any additional meaning beyond the schema, meeting the baseline expectation.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Create a Search campaign' with a specific verb and resource, and adds the notable default state 'PAUSED by default for safety', which distinguishes it from sibling update/delete tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage when creating a new Search campaign, but provides no explicit guidance on when to use this tool versus alternatives like creating ad groups or updating campaigns, nor prerequisites or exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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