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search_targeting

Search for targeting options like interests and demographics by keyword to retrieve valid IDs for ad set targeting specs.

Instructions

Search for targeting options (interests, behaviors, demographics, etc.) by keyword. Use this to find valid targeting IDs for ad set targeting specs.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
qYesSearch query (e.g. 'fitness', 'technology', 'cooking')
typeNoTargeting type filter: adinterest, adgeolocation, adeducationschool, adeducationmajor, adworkemployer, adworkposition, adlocale, etc.
limitNoNumber of results (default 25)
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden. It does not disclose rate limits, auth needs, or pagination behavior. For a search tool, the description is adequate but could be more transparent about limitations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is two concise sentences, front-loaded with the verb and resource. Every word adds value, with no extraneous information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given no output schema and no annotations, the description is fairly complete for a search tool. It explains what it searches and how to use it. It could mention the output format (returns targeting options with IDs), but it is not essential.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3. The description adds context by mentioning keyword search and finding valid targeting IDs, but does not significantly augment the already clear schema descriptions for q, type, and limit.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool searches for targeting options (interests, behaviors, demographics) by keyword and finds valid targeting IDs for ad set specs. It distinguishes from sibling tools like search_locations and search_targeting_map.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly says to use it to find valid targeting IDs for ad set targeting specs, providing clear context. However, it does not mention when not to use it or alternatives like get_targeting_suggestions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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