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get_campaign_insights

Get performance metrics for a specific ad campaign: analyze impressions, clicks, spend, reach, and more. Apply breakdowns by age, gender, or region and filter by date ranges to understand campaign effectiveness.

Instructions

Get performance insights for a specific campaign.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
campaign_idYesCampaign ID
fieldsNoComma-separated insight fieldsimpressions,clicks,spend,reach,frequency,cpc,cpm,ctr,actions,cost_per_action_type
breakdownsNoBreakdown dimensions: age,gender,country,region,placement,device_platform
date_presetNoDate preset: TODAY,YESTERDAY,LAST_7D,LAST_14D,LAST_30D,THIS_MONTH,LAST_MONTH,THIS_QUARTER,LAST_QUARTER,THIS_YEAR,LAST_YEAR
time_rangeNoJSON string {since,until} in YYYY-MM-DD format
time_incrementNoTime granularity: all_days, 1, 7, monthly
filteringNoJSON string for filtering
levelNoAggregation level: campaign, adset, ad
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, and the description does not disclose any behavioral traits (e.g., read-only, rate limits, side effects). With no annotations, the description should compensate, but it only repeats the tool's name. Minimal transparency.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, short sentence that conveys the essential purpose. No unnecessary words, perfectly concise.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the complexity (8 parameters, no output schema) and many sibling insight tools, the description is too minimal. It does not explain what the return value looks like or how to use advanced parameters. Lacks completeness for effective tool selection and invocation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, and each parameter has a description in the input schema. The tool description adds no extra meaning beyond 'get performance insights,' so baseline 3 applies. No additional value.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the verb 'Get' and the resource 'performance insights for a specific campaign,' distinguishing it from sibling tools like get_account_insights or get_ad_insights. It is specific and unambiguous.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage for campaign-level insights but does not explicitly state when to use this tool over alternatives like get_ad_insights or get_adset_insights. No exclusions or guidance on when not to use.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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