meta-ads-mcp
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TDQS
Scored across 134 tools
Many tools have clearly distinct purposes (e.g., create_campaign vs create_adset), but the sheer number (134) creates inevitable overlap among lead-related tools (get_lead, get_campaign_leads, get_adset_leads, get_form_leads), targeting search tools (search_targeting, search_targeting_map), and business/account listing tools. Descriptions help, but similar naming patterns and volume increase misselection risk.
All tool names use consistent snake_case with a verb_noun pattern (list_campaigns, create_campaign, delete_campaign, get_campaign_insights). Even compound names like add_users_to_audience and remove_from_block_list follow a predictable verb_object structure, with no mixing of conventions.
134 tools is far beyond the typical well-scoped range (3–15) and constitutes an extreme mismatch for a single MCP server. Even a comprehensive API surface could be organized into fewer, more focused tools or resources; the large count makes discovery and correct selection difficult.
The server covers an extensive range of Meta Ads operations including campaigns, ad sets, ads, creatives, audiences, catalogs, rules, and business management. However, some lifecycle gaps exist (e.g., no delete for creatives, catalogs, product sets, or saved audiences), though agents can often work around these.