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list_ads

Retrieve ads from a Meta ad account with optional filters by campaign, ad set, or status to narrow results.

Instructions

List ads in the ad account. Optionally filter by campaign, ad set, or status.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
campaign_idNoFilter by campaign ID
adset_idNoFilter by ad set ID
statusNoFilter by status: ACTIVE, PAUSED, DELETED, ARCHIVED
fieldsNoComma-separated fields to return
limitNoNumber of results (default 25)
afterNoPagination cursor for next page
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations provided. The description does not disclose behavioral traits such as pagination, read-only nature, rate limits, or performance considerations. It implies a read operation but fails to explicitly state safety or side effects.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single concise sentence front-loading the main action. It is efficient but could be improved by including key behavioral context like pagination or default limits without adding length.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With 6 parameters and no output schema or annotations, the description only covers 3 filter parameters. It lacks information on pagination, field selection, default behavior, and output format. Incomplete for a tool of this complexity.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with parameter descriptions. The description adds that filters are optional but does not enrich meaning beyond the schema. Baseline 3 applies as the description offers minimal extra value.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool lists ads in the ad account, with optional filters. It is specific and distinct from sibling tools like get_ad (for a single ad) or list_adsets (different resource).

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool versus alternatives (e.g., list_campaign_ads). Does not mention prerequisites or when not to use. The description only notes optional filters without contextual usage advice.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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