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create_creative

Specify ad content (link, photo, or video) and Facebook Page to create a new ad creative for Meta Ads campaigns.

Instructions

Create a new ad creative with object_story_spec. The spec defines the ad content (link, photo, or video) and the associated Facebook Page.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesCreative name
object_story_specYesJSON string of object_story_spec (page_id, link_data/photo_data/video_data)
url_tagsNoURL tags to append to all links
asset_feed_specNoJSON string of asset_feed_spec for dynamic creative
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are present, so the description must carry the full burden of behavioral disclosure. It mentions the spec defines content but does not indicate authorization needs, side effects, return values, or limits (e.g., whether it returns a creative ID). This is insufficient for a mutation tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two concise sentences with clear structure. No unnecessary words or repetition. The description is front-loaded with the action and key parameter.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

While the description is clear, it lacks completeness for a tool with no annotations and no output schema. It does not explain what happens after creation (e.g., return format) or provide any behavioral caveats. Adequate but leaves gaps.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema has 100% description coverage for all 4 parameters. The description adds context that object_story_spec defines ad content and page, but this largely mirrors the schema description. Baseline 3 is appropriate given high schema coverage.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Create a new ad creative with object_story_spec' and explains what the spec contains (ad content and Facebook Page). This distinguishes it from related tools like create_ad, which creates an ad entity.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage for creating creatives but does not explicitly state when to use this over alternatives (e.g., update_creative) or when not to use it. No exclusion criteria or context are provided.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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