Skip to main content
Glama

get_reach_estimate

Estimate the audience reach for a targeting specification to plan ad campaigns before launching them.

Instructions

Get estimated audience reach for a given targeting specification. Useful for planning campaigns before creating them.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
targeting_specYesJSON string of targeting spec (same format as ad set targeting)
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description bears full responsibility for behavioral disclosure. It states what the tool does but does not mention if it's read-only, what the output format is, rate limits, or any side effects. This is insufficient for a planning tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two concise sentences that front-load the purpose ('Get estimated audience reach') followed by usage context. No redundant words, every sentence adds value.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the lack of output schema and annotations, the description should explain what the tool returns (e.g., an integer, range, demographics) and any constraints. It only states it estimates reach, which is insufficient for an agent to fully understand the tool's behavior.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with the single parameter 'targeting_spec' described as 'JSON string of targeting spec (same format as ad set targeting)'. The description adds no additional meaning beyond the schema, so baseline score of 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action ('Get estimated audience reach') and the resource ('targeting specification'). It also provides context ('useful for planning campaigns before creating them'), but does not explicitly differentiate from sibling tools like 'get_delivery_estimate'.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description mentions it's 'useful for planning campaigns before creating them', which implies when to use it, but does not specify when not to use it or mention alternative tools. This provides only implicit guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Install Server

Other Tools

Latest Blog Posts

MCP directory API

We provide all the information about MCP servers via our MCP API.

curl -X GET 'https://glama.ai/api/mcp/v1/servers/mikusnuz/meta-ads-mcp'

If you have feedback or need assistance with the MCP directory API, please join our Discord server