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Google Ads - AdLoop

by kLOsk

Draft a Reddit campaign

draft_reddit_campaign

Draft a new Reddit ad campaign as a paused preview. Set objectives, budgets, and schedules, then follow up with ad group creation.

Instructions

Draft a new Reddit campaign (created PAUSED) — returns a PREVIEW.

objective: CLICKS, CONVERSIONS, IMPRESSIONS, LEAD_GENERATION, APP_INSTALLS, CATALOG_SALES or VIDEO_VIEWABLE_IMPRESSIONS. funding_instrument_id from list_reddit_funding_instruments. By default the budget lives on the ad groups; set campaign_budget_optimization=true to hold it on the campaign (then daily_budget or lifetime_budget, bid_strategy, bid_type and conversion_pixel_id are required). Budgets are checked against max_daily_budget. Times are ISO 8601. Follow up with draft_reddit_ad_group. schedule: weekly delivery windows ("time of day" in Ads Manager), a list of blocks like {"days": "MON-FRI", "start_hour": 13, "end_hour": 23} (day names, hours 0-23, end_hour inclusive) or the native {"start_day": "FRI", "start_hour": 22, "end_day": "SAT", "end_hour": 3}. [] clears it (deliver at any time). Hours apply in each viewer's local time, not the account time zone.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
bid_typeNo
end_timeNo
scheduleNo
bid_valueNo
objectiveYes
spend_capNo
start_timeNo
bid_strategyNo
daily_budgetNo
ad_account_idNo
campaign_nameYes
lifetime_budgetNo
optimization_goalNo
conversion_pixel_idNo
funding_instrument_idYes
campaign_budget_optimizationNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. Addedv0.14.0

TDQS

A4.5/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description adds meaningful behavioral detail beyond the sparse annotations: the campaign is created PAUSED, a preview is returned, budgets are validated against max_daily_budget, times must be ISO 8601, and schedule hours apply in viewer-local time. This is exactly the kind of context an agent needs and the annotations alone do not provide.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is dense and uses clear labels (objective, funding_instrument_id, schedule) to structure information. The schedule explanation is long but necessary given the two accepted formats and edge cases. It is not padded, though a more formatted layout could improve scannability.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity (16 params, no enums) and the presence of an output schema, the description covers the essential workflow: prerequisites, budget ownership, schedule semantics, and next steps. It is not exhaustive for optional bidding parameters, but it is sufficient for an agent to make a reasonable first call on a draft-preview tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description must compensate. It does explain objective values, funding_instrument_id sourcing, CBO-dependent required fields, and the schedule block formats. However, several parameters like bid_strategy, bid_type, optimization_goal, spend_cap, and start_time/end_time are not described, leaving the agent to guess their valid values.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific verb and resource: 'Draft a new Reddit campaign (created PAUSED) — returns a PREVIEW.' This clearly states what the tool does and its immediate output. It also distinguishes itself from related siblings by explicitly naming the follow-up draft_reddit_ad_group and by focusing on Reddit-specific semantics.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives practical usage context: where funding_instrument_id comes from, how to switch budget ownership via campaign_budget_optimization, and what fields become required in that mode. It explains the schedule format and advises following up with draft_reddit_ad_group. It does not explicitly contrast this with draft_campaign or other alternatives, so it loses one point.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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