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kLOsk

Google Ads - AdLoop

by kLOsk

get_audience_performance

Read-only

Retrieve performance metrics for audience segments in Google Ads campaigns, including impressions, clicks, cost, and conversions. Filter by campaign and date range to analyze specific audience targeting.

Instructions

Get audience segment performance metrics.

Returns performance by audience type — remarketing lists (USER_LIST), in-market segments (USER_INTEREST), affinity, demographics (AGE_RANGE, GENDER), etc. Shows display_name, impressions, clicks, cost, conversions, CTR, and CPC for each audience.

Works for campaigns with explicit audience targeting (Search, Display). PMax audience targeting is automatic and may not appear in this report. campaign_id: optional filter to a single campaign. Date format: "YYYY-MM-DD". Empty = last 30 days.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNo
date_range_startNo
date_range_endNo
campaign_idNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate readOnlyHint=true and destructiveHint=false. The description adds context about PMax limitations and the metrics provided, enhancing transparency without contradicting annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise and well-structured: a clear opening sentence, list of audience types and metrics, followed by usage notes and parameter hints. No wasted words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool has an output schema (not shown), the description need not detail return fields. It covers audience types, metrics, filtering, and date behavior. It is complete enough for a reporting tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 0% schema description coverage, the description compensates by explaining the campaign_id parameter as optional filter, specifying date format ('YYYY-MM-DD') and default behavior (empty = last 30 days). It does not describe customer_id or date_range_end individually, but the overall guidance is sufficient.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Get audience segment performance metrics' and specifies the audience types and metrics returned. It distinguishes from sibling performance tools like get_campaign_performance by focusing on audience segmentation.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides clear context: works for campaigns with explicit audience targeting (Search, Display) and notes that PMax targeting may not appear. It mentions optional campaign_id filter and date format, but does not explicitly state alternatives or when not to use.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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