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kLOsk

Google Ads - AdLoop

by kLOsk

estimate_budget

Read-only

Forecast clicks, impressions, and cost for keywords to plan campaign budgets using Google Ads Keyword Planner.

Instructions

Forecast clicks, impressions, and cost for a set of keywords.

Uses Google Ads Keyword Planner to estimate campaign performance without creating anything. Essential for budget planning before launching campaigns.

keywords: list of {"text": "keyword", "match_type": "EXACT|PHRASE|BROAD", "max_cpc": 1.50} max_cpc is optional (defaults to 1.00 in account currency) geo_target_id: geo target constant (2276=Germany, 2840=USA, 2826=UK, 2250=France) language_id: language constant (1000=English, 1001=German, 1002=French, 1003=Spanish) daily_budget: if provided, insights will show what % of traffic the budget captures forecast_days: forecast horizon in days (default 30)

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
keywordsYes
daily_budgetNo
geo_target_idNo2276
language_idNo1000
forecast_daysNo
customer_idNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate read-only and non-destructive. Description adds that it uses Keyword Planner, explains no creation, and describes daily_budget effect (shows % traffic). No contradictions.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Concise, front-loaded with purpose, followed by clear parameter breakdown. Every sentence adds value.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given output schema exists, description doesn't need return details. Covers input parameters thoroughly and context of use (budget planning). Complete for a forecasting tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, but description provides detailed parameter explanations with examples and defaults (e.g., keywords format, geo_target_id, language_id). Missing explanation for customer_id.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Clearly states it forecasts clicks, impressions, and cost for keywords. Distinct from sibling tools like discover_keywords or get_keyword_performance. Essential for budget planning before campaigns.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly says for budget planning before launching campaigns, and that it doesn't create anything. Implies when to use but doesn't explicitly state when not to or name alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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