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Google Ads - AdLoop

by kLOsk
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    Deploy Server
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    TDQS

    B3.4/5.0

    Scored across 71 tools

    Disambiguation4/5

    Tools are broadly distinct across the Google Ads, GA4, GTM, GSC, and Merchant Center domains, and the unusually detailed descriptions cross-reference related tools. A few pairs risk misselection — list_accounts vs get_account_summaries, validate_tracking vs audit_event_coverage — but the descriptions clarify platform and scope differences well.

    Naming Consistency3/5

    The set largely follows meaningful verb_noun families: get_*, list_*, run_*, draft_*, update_*, add_*. However, the preview-commit workflow is inconsistently marked — some mutations use draft_* (draft_campaign, draft_keywords) while functionally identical preview mutations use update_*, add_*, pause_entity, enable_entity, or remove_entity — and discovery tools mix get_ and list_ prefixes for the same kind of operation.

    Tool Count2/5

    At 71 tools, this is a very large surface for an agent to navigate, even accounting for the breadth of six Google products. Clusters like the 10 negative-keyword tools, the 12 GTM tools, and the four asset-drafting tools inflate the count beyond what feels scoped for a single server.

    Completeness4/5

    Coverage spans the full campaign lifecycle — plan (estimate_budget, discover_keywords), draft/apply, measure, and optimize — plus cross-platform diagnostics via GA4, GTM, GSC, Merchant Center, and PageSpeed. Minor gaps exist: no dedicated ad-group or conversion-action listing tool (requiring run_gaql workarounds) and no GTM write operations, but core workflows have no dead ends.

    Maintenance

    ActivityActive
    ResponsivenessWithin a week

    Resources