Skip to main content
Glama
kLOsk

AdLoop: Google Ads, Reddit Ads & GA4

Draft a shared negative keyword list

propose_negative_keyword_list

Create a reusable negative keyword list and attach it to a campaign as a preview. Returns a plan ID; nothing changes until confirmed.

Instructions

Draft a shared negative keyword list and attach it to a campaign — returns a PREVIEW.

Creates a reusable negative keyword list (shared set) that can later be applied to multiple campaigns, whereas add_negative_keywords adds negatives directly to one campaign. Returns a preview with a plan_id; nothing changes until confirm_and_apply applies it.

Google Ads API: https://developers.google.com/google-ads/api/docs/start

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
keywordsYesNegative keyword texts to put in the list (at least one).
list_nameYesName of the new shared negative keyword list.
match_typeNoMatch type applied to every keyword: "EXACT" (default), "PHRASE", or "BROAD" (case-insensitive).EXACT
campaign_idYesNumeric ID of the campaign the new list is attached to.
customer_idNoGoogle Ads customer ID (digits, dashes optional). Defaults to the configured account.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed5 schema fields changedv0.27.1
    • addedInput schema / properties / campaign_id / description
      Added value: +"Numeric ID of the campaign the new list is attached to."
    • addedInput schema / properties / customer_id / description
      Added value: +"Google Ads customer ID (digits, dashes optional). Defaults to\nthe configured account."
    • addedInput schema / properties / keywords / description
      Added value: +"Negative keyword texts to put in the list (at least one)."
    • addedInput schema / properties / list_name / description
      Added value: +"Name of the new shared negative keyword list."
    • addedInput schema / properties / match_type / description
      Added value: +"Match type applied to every keyword: \"EXACT\" (default),\n\"PHRASE\", or \"BROAD\" (case-insensitive)."
  2. Addedv0.13.2
  3. Removedv0.13.0
  4. First observedv0.9.0

TDQS

A4.5/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations declare readOnlyHint=false and destructiveHint=false, but the description adds the crucial non-obvious trait: this is a deferred write that returns a preview with a plan_id and changes nothing until confirm_and_apply. That resolves ambiguity the safety hints alone would leave (an agent could otherwise assume immediate mutation).

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loaded with scope, then sibling differentiation, then the preview/confirm workflow. Slightly padded by the bare Google Ads API documentation link, which adds little for an agent already inside this toolset.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return values need not be explained, and the description still notes the preview/plan_id shape. Combined with annotations and complete parameter docs, nothing essential to a correct invocation is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100% and the five parameters are fully documented in the schema (keywords, list_name, match_type, campaign_id, customer_id). The description adds only the conceptual notion of a shared list, no syntax or format detail beyond the schema, so the baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ('Draft a shared negative keyword list') and immediately scopes it against the sibling add_negative_keywords, which adds negatives to one campaign. An agent can distinguish this reusable-shared-set tool from its neighbors without opening any schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Names the alternative tool and the exact condition that selects it ('shared set that can later be applied to multiple campaigns' vs 'adds negatives directly to one campaign'). It also states the workflow prerequisite: nothing is applied until confirm_and_apply runs.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Deploy Server

Other Tools