Skip to main content
Glama
kLOsk

Google Ads - AdLoop

by kLOsk

Draft a shared negative keyword list

propose_negative_keyword_list

Create a reusable negative keyword list and attach it to a campaign, returning a preview. Use this to block unwanted searches across multiple campaigns.

Instructions

Draft a shared negative keyword list and attach it to a campaign — returns a PREVIEW.

Creates a reusable negative keyword list that can later be applied to multiple campaigns, unlike add_negative_keywords which adds directly to one campaign. match_type: "EXACT", "PHRASE", or "BROAD" Call confirm_and_apply with the returned plan_id to execute.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
keywordsYes
list_nameYes
match_typeNoEXACT
campaign_idYes
customer_idNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. Addedv0.13.2
  2. Removedv0.13.0
  3. First observedv0.9.0

TDQS

A4.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only indicate non-read-only and non-destructive, but the description discloses the two-step nature: returns a preview and requires confirm_and_apply to actually attach. This adds important behavioral context beyond the annotations, though it doesn't specify side effects if the plan is never applied.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is succinct, using three short sentences to convey purpose, usage distinction, and required follow-up action. No unnecessary information or verbose language.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

It provides sufficient context for core usage: the preview/confirm flow, distinction from a sibling tool, and match_type options. It does not describe the structure of the preview output or potential error cases, but for a drafting tool, the essential context is covered.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema has 0% description coverage for parameters. The description clarifies that match_type accepts EXACT, PHRASE, or BROAD, which is valuable. However, it does not explain the meaning or format of keywords, list_name, campaign_id, or customer_id, leaving some parameters under-specified.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool's primary function: drafting a shared negative keyword list and attaching it to a campaign, returning a preview. It also differentiates from sibling add_negative_keywords by explaining the reuse across multiple campaigns versus single-campaign addition.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It explicitly contrasts with add_negative_keywords and instructs to call confirm_and_apply with the returned plan_id to execute, giving clear when-to-use and follow-up guidance. This leaves no ambiguity about the intended workflow.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Deploy Server

Other Tools