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kLOsk

Google Ads - AdLoop

by kLOsk

draft_campaign

Draft a paused Google Ads campaign with budget, ad group, keywords, and geo/language targeting. Preview the structure, then apply with confirm_and_apply.

Instructions

Draft a full campaign structure — returns a PREVIEW, does NOT create anything.

Creates: CampaignBudget + Campaign (PAUSED) + AdGroup + optional Keywords

  • geo targeting + language targeting. Ads are NOT included — use draft_responsive_search_ad after the campaign exists.

bidding_strategy: MAXIMIZE_CONVERSIONS | TARGET_CPA | TARGET_ROAS | MAXIMIZE_CONVERSION_VALUE | TARGET_SPEND | MANUAL_CPC target_cpa: required if bidding_strategy is TARGET_CPA (in account currency) target_roas: required if bidding_strategy is TARGET_ROAS keywords: list of {"text": "keyword", "match_type": "EXACT|PHRASE|BROAD"} search_partners_enabled: include ads on Search partners display_network_enabled: enable Search campaign display expansion display_expansion_enabled: alias for display_network_enabled max_cpc: manual CPC bid for the initial ad group when bidding_strategy is MANUAL_CPC, or the Maximize Clicks CPC cap when bidding_strategy is TARGET_SPEND geo_target_ids: REQUIRED list of geo target constant IDs Common: "2276" Germany, "2040" Austria, "2756" Switzerland, "2840" USA, "2826" UK, "2250" France. Full list: Google Ads API geo target constants. language_ids: REQUIRED list of language constant IDs Common: "1001" German, "1000" English, "1002" French, "1004" Spanish, "1014" Portuguese. Full list: Google Ads API language constants.

Call confirm_and_apply with the returned plan_id to execute.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
campaign_nameYes
daily_budgetYes
bidding_strategyYes
geo_target_idsYes
language_idsYes
customer_idNo
target_cpaNo
target_roasNo
channel_typeNoSEARCH
ad_group_nameNo
keywordsNo
search_partners_enabledNo
display_network_enabledNo
display_expansion_enabledNo
max_cpcNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description discloses that the operation is non-destructive (returns a preview, does not create), which aligns with annotations (destructiveHint=false). It adds detail about what entities are created in the preview (CampaignBudget, Campaign PAUSED, AdGroup, etc.) and what is excluded (Ads). This goes beyond the minimal annotation info.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is well-structured with clear sections and bullet points, but it is quite lengthy. It front-loads the key information (draft, preview, no creation) and then provides detailed parameter explanations. While every sentence is informative, it could be slightly more condensed without losing clarity. Still highly effective.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the complexity (15 parameters, 5 required) and the presence of an output schema (not detailed in description but exists), the description covers parameters, conditional logic, common values, and next steps. It does not detail the output structure beyond mentioning plan_id, but the output schema likely provides that. A bit more on return format would bump to 5.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Despite 0% schema description coverage, the tool description provides comprehensive parameter semantics: lists bidding_strategy options, conditional requirements (target_cpa needed for TARGET_CPA, target_roas for TARGET_ROAS), explains keywords format, defines max_cpc context, and gives common geo/language IDs with examples. This adds significant value over the raw schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it 'Draft a full campaign structure — returns a PREVIEW, does NOT create anything.' It lists exactly what is created (CampaignBudget, Campaign, AdGroup, optional Keywords, targeting) and explicitly excludes Ads, distinguishing it from sibling tools like draft_responsive_search_ad.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explains when to use: to draft a campaign structure, and importantly, that it does not create anything. It provides explicit next steps: 'Call confirm_and_apply with the returned plan_id to execute.' It also notes that Ads are not included and recommends using draft_responsive_search_ad afterward, providing alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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