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AdLoop: Google Ads, Reddit Ads & GA4

Draft removing a conversion action

draft_remove_conversion_action

Draft a conversion action removal to stop counting it and drop it from goal lists. Get a preview with a plan_id; nothing changes until you confirm.

Instructions

Draft a REMOVAL of a ConversionAction — returns a PREVIEW.

Removal stops counting and drops the action from goal lists; historical data is preserved but the action is irreversible. SMART_CAMPAIGN_* and GOOGLE_HOSTED types reject removal with MUTATE_NOT_ALLOWED. Returns a preview with a plan_id; nothing changes until confirm_and_apply applies it.

Google Ads API: https://developers.google.com/google-ads/api/docs/start

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNoGoogle Ads customer ID (digits, dashes allowed). Defaults to the configured account.
conversion_action_idYesNumeric ConversionAction ID, e.g. from SELECT conversion_action.id, conversion_action.name FROM conversion_action.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed2 schema fields changedv0.27.1
    • addedInput schema / properties / conversion_action_id / description
      Added value: +"Numeric ConversionAction ID, e.g. from SELECT\nconversion_action.id, conversion_action.name FROM conversion_action."
    • addedInput schema / properties / customer_id / description
      Added value: +"Google Ads customer ID (digits, dashes allowed). Defaults\nto the configured account."
  2. Addedv0.13.3

TDQS

A4.4/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

This is a case where the description carries far more than the annotations: it discloses that removal stops counting, drops the action from goal lists, preserves historical data while being irreversible, that SMART_CAMPAIGN_* and GOOGLE_HOSTED types are rejected with MUTATE_NOT_ALLOWED, and that a plan_id preview is returned. Annotations (destructiveHint=false, readOnlyHint=false) only say the draft itself is a safe non-write, which the description's preview semantics corroborate rather than contradict.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The purpose is front-loaded in a single bolded line, follow-on sentences each add a distinct constraint (irreversibility, type restrictions, preview/apply flow) with no filler. The trailing Google Ads API documentation link is boilerplate that doesn't earn its place, keeping this just short of a 5.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema covering the plan_id preview and annotations covering the safety profile, the description supplies everything else an agent needs: the irreversibility caveat, the rejecting conversion-action types, and the required confirm_and_apply follow-up.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so both parameters (customer_id and conversion_action_id, including the GAQL hint for obtaining the ID) are already fully documented in structured data. The description adds nothing about parameter format or defaults, so the baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The lead sentence gives a specific verb and resource ('Draft a REMOVAL of a ConversionAction') plus the critical qualifier that it returns a PREVIEW, which cleanly separates it from draft_create_conversion_action, draft_update_conversion_action, and the direct remove_entity sibling.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It states the two-phase workflow explicitly ('nothing changes until confirm_and_apply applies it') and names the sibling that completes the operation, which is strong routing guidance. It does not, however, contrast this draft path against the direct remove_entity tool in the sibling list, leaving that choice to inference.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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